OK, so yesterday I left you on a goo-roo “cliffhanger.”<\/p>\n
Remember that?<\/p>\n
How I was getting bored of showing all the stuff they do that the average marketer should avoid<\/em>… and wanted to talk about something they do that IS worth<\/em> studying to make more scratchola?<\/p>\n Well, here goes…<\/p>\n Once upon a time, I had to study Winnie The Pooh and its effect on culture. Yes, it was kind of strange for a college level class. But kind of entertaining, too.<\/p>\n Anyway, I especially remember Tigger’s analysis. <\/p>\n And how the author purposely made it so he seemed “bigger” than he was to the other animals. In fact, the writer had Pooh say (about Tigger): “He always seems bigger because of his bounces”<\/em> — meaning Pooh and everyone else see Tigger as being bigger\/taller than he actually is due to all his obnoxious bouncing around.<\/p>\n Well, guess what?<\/p>\n In a lot of ways, that’s exactly what goo-roos do, too.<\/p>\n And it’s SMART.<\/strong><\/p>\n In fact, there is a lot of power in being perceived as the top dawg (or a top dawg) of your niche. <\/p>\n The “go to” person. <\/p>\n The one positioned at the TOP of the mountain. <\/p>\n The (dare I say it?) guru.<\/p>\n Like ’em or hate ’em, they all do this brilliantly<\/em>.<\/p>\n Sometimes they legitimately ARE the best there is.<\/p>\n Many times… not so much.<\/p>\n But it’s undeniable that being at the top of the “food chain” makes people psychologically more likely to want to do business with you (and nobody else) — regardless of price or conditions.<\/p>\n So that’s one goo-roo gig worth serious study.<\/p>\n To see how they “bounce” in a way that puts them above their competitors and look “larger” to their market.<\/p>\n Hey, it’s what goo-roos do best.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> There is one VERY easy way to “bounce” like this that Ken McCarthy (an absolute master<\/em> at positioning) once taught me. Something anyone can do to position yourself as a trusted expert and, in fact, is probably EASIER to do when starting out than if you’re already established.<\/p>\n Details on page 36 of “Crackerjack Selling Secrets”:<\/p>\n <\/p>\n