I’ll always remember 2009 as “the year of the flake.”<\/p>\n
Seemed like there was a flake behind every bush.<\/p>\n
Flakey accountants.<\/p>\n
Flakey doctors.<\/p>\n
Flakey printers.<\/p>\n
And even my own flakiness reared its ugly mug (i.e. the Crackerjack Selling CD Club I built up for 6 months… only to drop it after 30 days).<\/p>\n
I can’t speak for other flakes out there.<\/p>\n
But my excuse for flakiness was taking on too much<\/em>.<\/p>\n Seems I couldn’t tell anyone “no” and jumped into every project I saw. The result was not living up to all my commitments and, yes, being a big, fat flake<\/em>.<\/p>\n Ugh.<\/p>\n Why am I telling you this?<\/p>\n Because nobody is immune to this phenomenon.<\/p>\n And if you want to INCREASE your amount of the green stuff<\/em> (i.e. moola)… and also DECREASE your chance of burnout… then simply learn to F-O-C-U-S<\/strong>. I’ve been doing just that this year and, so far, the first 1.5 months of 2010 have been more productive than the last 6 months of 2009!<\/p>\n By focus, I mean don’t scatterbrain on 8 or 9 ventures.<\/p>\n Instead, zoom in on ONLY 3.<\/strong><\/p>\n Why 3?<\/p>\n Because your brain likes 3.<\/p>\n Which is why, while working on one project, people tend to get cool ideas for the other two projects simmering on the stove.<\/p>\n Example?<\/p>\n OK, right now I’m working on a client sales letter, various emails\/pages for another business, and my new print (offline) newsletter I’m launching next week. And it’s amazing how, while working one project, solutions and ideas for the OTHER two projects “slip” into my head — sometimes so fast I gotta stop to write all the ideas down.<\/p>\n Kinda groovy how the mind does that.<\/p>\n Anyway, just something to chew on.<\/p>\n I know it sounds weird.<\/p>\n But less<\/em> work is the key to more<\/em> of the green stuff.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> Next week I’m launching my print (offline) newsletter. The feedback on the first couple issues and bonuses (i.e. bribes) that come with it have been incredible. One hardcore direct marketer (Doberman Dan Gallapoo) said it’s one of the best marketing newsletters he’s read since Gary Halbert’s. <\/p>\n Is it really that good?<\/p>\n IMHO, it’s not even in Gary’s newsletter’s league<\/em>.<\/p>\n But that kind of feedback from a veteran kitchen table entrepreneur like Dan is a good sign.<\/p>\n Stay tuned for more details…<\/p>\n","protected":false},"excerpt":{"rendered":" I’ll always remember 2009 as “the year of the flake.” Seemed like there was a flake behind every bush. Flakey accountants. Flakey doctors. Flakey printers. And even my own flakiness reared its ugly mug (i.e. the Crackerjack Selling CD Club I built up for 6 months… only to drop it after 30 days). I can’t […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-3035","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t