{"id":3038,"date":"2010-02-19T08:00:03","date_gmt":"2010-02-19T16:00:03","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3038"},"modified":"2010-02-19T08:00:03","modified_gmt":"2010-02-19T16:00:03","slug":"how-to-be-an-email-marketing-stud-or-studette","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-to-be-an-email-marketing-stud-or-studette\/","title":{"rendered":"How To Be An Email Marketing Stud (Or Studette)"},"content":{"rendered":"<p>An eagle-eyed subscriber asks&#8230;<\/p>\n<blockquote><p>\n<strong>&#8220;Ben, why in the world do you write an email every day?  Don&#8217;t people get sick of hearing from you?  Aren&#8217;t you getting spam complaints?  How come you do it and none of the gurus do?&#8221;<\/strong>\n<\/p><\/blockquote>\n<p>All excellent questions.<\/p>\n<p>And I thought it&#8217;d be fun to list some of the reasons why I email every day (or almost every week day, to be more accurate).<\/p>\n<p>Ready?<\/p>\n<p>OK, here goes&#8230;<\/p>\n<p>1. <strong>Nobody<\/strong> else in my market does it (so I stick out) <\/p>\n<p>2. <strong>Demonstrates<\/strong> my knowledge each day (I once heard it like this: if you&#8217;re going to position yourself as an &#8220;expert&#8221; about something, shouldn&#8217;t you have something to say about that subject every day?)<\/p>\n<p>3. Turns <strong>OFF<\/strong> the people I don&#8217;t want as customers<\/p>\n<p>4. Turns <strong>ON<\/strong> the people I do want as customers (and has decreased my spam complaints to almost zero)<\/p>\n<p>5. Helps me generate more <strong>ideas<\/strong> for other projects<\/p>\n<p>6. Constantly adds <strong>content<\/strong> to my blog <\/p>\n<p>7. More <strong>sales<\/strong>  <\/p>\n<p>8. My writing is always getting <strong>faster<\/strong> (a LOT faster)<\/p>\n<p>9. Helps me identify my best <strong>customers<\/strong><\/p>\n<p>10. Therapeutic (I almost <strong>HAVE<\/strong> to do it now)<\/p>\n<p>So anyway, those are a few reasons.<\/p>\n<p>And speaking of email, check out these apples:<\/p>\n<p>In the first issue of my offline newsletter (on sale Monday) I cover over 10 different ways to write emails that make it a total no-brainer for someone to write weekly, bi-weekly and&#8230; yes.. even <strong>DAILY<\/strong> emails.<\/p>\n<p>But not just any old emails.<\/p>\n<p>I&#8217;m talking about the kind of <strong>emails people look forward to reading (and buying from)<\/strong>, that&#8217;ll whip you into a true email stud (or studette).<\/p>\n<p>Anyway, it launches Monday.<\/p>\n<p>If you&#8217;re interested, keep an eye on your inbox&#8230;<\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An eagle-eyed subscriber asks&#8230; &#8220;Ben, why in the world do you write an email every day? Don&#8217;t people get sick of hearing from you? Aren&#8217;t you getting spam complaints? How come you do it and none of the gurus do?&#8221; All excellent questions. And I thought it&#8217;d be fun to list some of the reasons [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-3038","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"An eagle-eyed subscriber asks... &quot;Ben, why in the world do you write an email every day? Don&#039;t people get sick of hearing from you? Aren&#039;t you getting spam complaints? How come you do it and none of the gurus do?&quot; All excellent questions. 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