Can marketers really “control” minds?<\/p>\n
Not to burst any goo-roo bubbles… but I kinda doubt it.<\/p>\n
Maybe that disappoints some.<\/p>\n
Yet, as far as I can tell, even the goo-rooest of goo-roos can’t control<\/em> another person’s mind with their marketing, and force them to buy something helplessly against their will.<\/p>\n But you know what?<\/p>\n Just because you can’t “control” someone’s mind with your marketing doesn’t mean you can’t at least temporarily influence<\/em> the “conversation” going on in their heads.<\/p>\n The nightly news nitwits do it all the time.<\/p>\n You can be happily eating your dinner or playing with your dog and then — boom! — some talking head on the boob tube tries freaking you out about whatever the scare-of-the-day is.<\/p>\n It’s how they keep people glued to the show.<\/p>\n And how they get lots of ratings that brings in more ad revenue so they can do it all over again the next day… and then do it all over again the next day…<\/p>\n Ugh.<\/p>\n Luckily, there’s a a GOOD way to do this.<\/strong><\/p>\n A way that HELPS people.<\/p>\n And that also just happens to bring in more of the green stuff.<\/p>\n How?<\/p>\n Email, baby.<\/p>\n If you know how to do email, you can slip into your reader’s mind (in a fun, ethical and NON-scummy way) each day, and give them a fun little adventure<\/em>… instead of the usual steamy pile of goo-roo offers, spam, political drama, bad news, etc.<\/p>\n This way, everyone wins.<\/p>\n You get to bond with your list more (and maybe make a sale) and they get to forget the daily grind and think about something fun and exciting (even if for just a few minutes).<\/p>\n This is why email is like the 8th wonder of the world.<\/p>\n It’s also why, if I could only pick ONE selling tool, email’d be it.<\/p>\n And guess what?<\/p>\n