One of history’s coolest marketers is Bruce Barton.<\/p>\n
Back in his day (early to mid 1900’s) he was a household name, a giant in the advertising business and even an advisor to presidents<\/em>.<\/p>\n And he was an kick bootyus\u00a0teacher.<\/p>\n One of his best teachings (in my humble, but accurate<\/em>, opinion) was in a 1924 radio broadcast about when the Biblical patriarch Joseph was the second in command in Egypt.<\/p>\n Joseph was “it.”<\/p>\n Egypt’s top dawg.<\/p>\n Everyone was commanded by Pharaoh to follow his orders and his name was as familiar to every Egyptian man, woman and child as their own, until…<\/p>\n Boom!<\/p>\n In a matter of a couple decades, all Joseph’s power, prestige and name recognition vanished like a fart in the wind. He went from being “the man” to being a footnote in some hieroglyphic somewhere — completely forgotten.<\/p>\n There’s a ginormous\u00a0lesson here for entrepreneurs.<\/p>\n And that is this whole idea of how easy it is to be forgotten<\/em>.<\/strong><\/p>\n Happens ALL the time.<\/p>\n One day you’re “Joseph” and everyone in your market knows who you are… the next they’ve forgotten you or have found a new king to hang with (and buy from).<\/p>\n Anyway, this is why I’m so big on email.<\/p>\n When you do it right, it’s almost impossible for your list to forget about you (in fact, you’ll many times make “top of mind” status).<\/p>\n Yes… I’ve beat this drum to death this week.<\/p>\n But this is the #1 skill to have, IMHO.<\/p>\n Nothing else even comes close.<\/p>\n More:<\/p>\n An arguably more important lesson from the Bible you can apply right away is in the good ol Book of Revelation.<\/p>\n One of the most profitable lessons I ever done learned.<\/p>\n And, guess what?<\/p>\n I reveal what it is on tomorrow’s “Ben Settle Show”.<\/p>\n So sit tight my little droogling.<\/p>\n It’ll be here before you know it.<\/p>\n In the meantime, listen to past episodes here:<\/p>\n\n
\n arose up a new king over Egypt<\/strong>
\n which knew not Joseph.<\/strong>
\n (Exodus 1:6-8)<\/strong><\/div>\n<\/blockquote>\n