{"id":3061,"date":"2014-12-29T06:30:18","date_gmt":"2014-12-29T14:30:18","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3061"},"modified":"2014-12-29T06:30:18","modified_gmt":"2014-12-29T14:30:18","slug":"repulsion-marketing-101","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/repulsion-marketing-101\/","title":{"rendered":"Repulsion Marketing 101"},"content":{"rendered":"

An interesting sales letter question:<\/p>\n

“Ben, I was just reading your ‘Email Players’ newsletter sales pitch and was wondering if this part isn’t costing you sales:<\/p>\n

“Email Players” is not for people who can’t focus and never implement anything (while complaining about “information overload”)… Or those who are on a tight budget (I would not recommend going into debt to subscribe)… Or goo-roo fanboys who think they can learn a super secret “ninja” email trick today and be rich by next Thursday.<\/em><\/strong><\/p>\n

If that’s you, don’t waste your time.<\/strong><\/em><\/p>\n

I’m sure there’s a place for you somewhere.<\/strong><\/em><\/p>\n

But It Ain’t
\nThis Newsletter!<\/strong><\/em><\/p>\n<\/blockquote>\n

You can read the whole thing at:<\/p>\n

www.EmailPlayers.com<\/a><\/strong><\/p>\n

Is this snippet costing me sales?<\/p>\n

I don’t know.<\/p>\n

Frankly, I don’t care<\/em>, either.<\/p>\n

There really are certain people I do NOT want subscribing. Like those extremely needy people who whine, try to abuse my time, don’t appreciate value, have no sense of humor and freak out about the dumbest things.<\/p>\n

I say let ’em haunt someone else.<\/p>\n

And if that attitude costs me sales, so be it.<\/strong><\/p>\n

But you know what?<\/p>\n

I doubt it’s “costing” me sales anyway.<\/p>\n

For one thing, that newsletter has done WAY better than I thought. It’s totally surpassed my original goals and expectations (especially considering my modest sized list).<\/p>\n

And for another thing, this kind of “salty” talk works.<\/p>\n

Successful people LIKE to be told how it is.<\/p>\n

To have the facts (even the downside) shown to them.<\/p>\n

Suckers, on the other hand, like to be told they’ll be swimming in a vault of gold coins like Scrooge McDuck just by downloading a dorky little $9 eBook.<\/p>\n

Hey, I know that offends some people.<\/p>\n

But those are the people I DON’T want subscribing to my newsletter, buying my products or even hanging out on my free email list.<\/p>\n

Like it or lump it that’s the way it is.<\/p>\n

Some people are in the “attraction” marketing business.<\/p>\n

Me?<\/p>\n

I’m in the “repulsion” marketing business.<\/p>\n

And you know what?<\/p>\n

It’s worked out pretty good so far…<\/p>\n

www.EmailPlayers.com<\/a><\/strong><\/p>\n

Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"

An interesting sales letter question: “Ben, I was just reading your ‘Email Players’ newsletter sales pitch and was wondering if this part isn’t costing you sales: “Email Players” is not for people who can’t focus and never implement anything (while complaining about “information overload”)… Or those who are on a tight budget (I would not […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-3061","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=3061"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3061\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=3061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=3061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=3061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}