I gotta hand it to big pharma ads.<\/p>\n
I may despise how some of them have the feds in their hip pocket (this comes from an FDA\/FTC lawyer, and not based on opinion). But even I’m shocked by the cojones it takes to forthrightly sell drugs with side effects spookier<\/em> than the very symptoms they’re supposed to suppress.<\/p>\n Take the commercial I saw last night, for example.<\/p>\n It was selling a drug that supposedly treats anxiety.<\/p>\n Yet, the same commercial clearly (almost BOLDLY) declared the drug may actually cause you to have suicidal thoughts!<\/p>\n Takes “candor” to a whole new level, doesn’t it?<\/p>\n And it just goes to show never to underestimate the extreme<\/em> lengths some people are willing to go (and the risks they are willing to take) to solve a painful problem in their lives. <\/p>\n I mean, think about it:<\/p>\n If someone cheerfully risks WORSE pain, discomfort or even death itself<\/strong> to eliminate a pain (or achieve a desire)… how sexy does the marketing have to be?<\/p>\n How “irresistible” does the offer have to be?<\/p>\n How persuasive does the ad have to be? <\/p>\n Anyway, here’s the point:<\/p>\n The easiest way to be a marketing rock star is selling to markets so “hot to trot” your product flaws don’t matter.<\/p>\n Do that and you almost can’t fail.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> If you don’t sell to a market so rabid they’re willing to risk life or limb to solve their problems, despair ye not. <\/p>\n Most of us don’t sell to markets like that, either. <\/p>\n However, you can “spice up” your sales with the 101 historically proven ways to sell almost any product to any market (even cold<\/em> markets that are normally hard to sell to) over at:<\/p>\n <\/p>\n