I ever tell you about my biggest “ah ha!” copywriting moment?<\/p>\n
It was about 4 years ago.<\/p>\n
And I was writing a sales letter for Ken McCarthy’s copywriting info product. And even though I learned a lot of cool stuff inside the course, probably the most valuable lesson was the one I learned while writing the ad.<\/p>\n
What was the lesson?<\/p>\n
That your ad is NEVER tight enough.<\/strong><\/p>\n You see, most ads are way too wordy<\/em>.<\/p>\n They just blather on and on… taking forever to make a point, cramming way too much (irrelevant) information in and, as a result, lose sales.<\/p>\n Usually lots of sales, too.<\/p>\n And this one (seemingly “sleepy”) lesson about the importance of writing super tight copy Ken taught me (by rejecting my early drafts) has been worth just as much as all the copywriting courses and books I’ve studied.<\/p>\n Which brings me to the point:<\/p>\n The cool free copywriting resources Ken’s giving away.<\/p>\n Every year Ken holds his famous System Seminar which brings together the world’s best Internet marketers, copywriters and testing experts for a giant “brain dump.” And this year’s lineup includes two legendary “old school” marketing & copywriting masters: <\/p>\n Bob Bly and Drayton Bird.<\/p>\n These are the “best of the best” copywriters\/marketers today.<\/p>\n And to give a demonstration of the kind of info they’re teaching, Ken interviewed them both… and is now giving the interview away free.<\/p>\n To grab it, just shoot on over to:<\/p>\n <\/p>\n <\/strong><\/p>\n And no… this is NOT<\/strong> an affiliate link.<\/p>\n I just really want you to have this info.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> For more 100% prime “Grade A” Ken McCarthy copywriting secrets And you know what?<\/p>\n He credits listening to that interview with Ken for helping him go from working the late shift at Subway (literally) to being the in-house copywriter for one of the Internet’s top info publishing companies.<\/p>\n Not too shabby, is it?<\/p>\n Here’s where it’s at:<\/p>\n <\/p>\n
\ncheck out his Copywriting Grab Bag<\/a><\/strong> interview. In fact, one customer (Courtney Houde) told me he’s listened to it over a dozen<\/em> times… and STILL listens to it about once per week now (he got it about a year ago). <\/p>\n