{"id":312,"date":"2008-08-22T17:35:15","date_gmt":"2008-08-22T17:35:15","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=312"},"modified":"2008-08-22T17:35:15","modified_gmt":"2008-08-22T17:35:15","slug":"sales-letter-design-questions","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/sales-letter-design-questions\/","title":{"rendered":"Sales Letter Design Questions"},"content":{"rendered":"<p>Just a heads up:<\/p>\n<p>I&#8217;m going to be interviewing a top direct response marketing <em>designer<\/em> for my site.<\/p>\n<p>This is something I&#8217;ve been keen on doing for a LONG time, now.<\/p>\n<p>Why?<\/p>\n<p>Because, even though you won&#8217;t hear it talked about much in the copywriting &#8220;echo chambers&#8221;, design has HUGE implications on your advertising.<\/p>\n<p>In fact, <strong><a target=\"_blank\" href=\"http:\/\/www.bencivengabullets.com\" rel=\"noopener\">Gary Bencivenga<\/a><\/strong> (universally considered the world&#8217;s <em>greatest<\/em> living copywriter) spends a LOT of time in his $5k seminar JUST on design&#8230; and how important it&#8217;s been to his successes.<\/p>\n<p>Which is why I&#8217;ve been looking for a savvy direct response designer to interview for months now.<\/p>\n<p>Luckily, one found me \ud83d\ude42<\/p>\n<p>This man (I won&#8217;t name him yet, it&#8217;s a surprise) has worked on direct marketing projects with world-class, &#8220;A-List&#8221; copywriters <strong><a target=\"_blank\" href=\"http:\/\/www.dougdanna.com\" rel=\"noopener\">Doug D&#8217;Anna<\/a><\/strong> and <strong><a target=\"_blank\" href=\"http:\/\/www.bly.com\/blog\" rel=\"noopener\">Bob Bly<\/a><\/strong>&#8230; as well as with prestigious clients <strong><a target=\"_blank\" href=\"http:\/\/www.awaionline.com\" rel=\"noopener\">AWAI<\/a><\/strong> and the <strong><a target=\"_blank\" href=\"http:\/\/www.sovereignsociety.com\" rel=\"noopener\">Sovereign Society<\/a><\/strong>.<\/p>\n<p>He has also mentored and worked with the &#8220;magalog queen&#8221; <strong><a target=\"_blank\" href=\"http:\/\/www.shadowoakstudio.com\" rel=\"noopener\">Lori Haller<\/a><\/strong> and the &#8220;magalog king&#8221; <strong>Rob Davis<\/strong> (two of the world&#8217;s premiere direct marketing designers).<\/p>\n<p>And he even recently had one of his postcard designs featured in <strong><a target=\"_blank\" href=\"http:\/\/www.dankennedy.com\" rel=\"noopener\">Dan Kennedy&#8217;s<\/a><\/strong> &#8220;No B.S. Marketing Letter.&#8221;<\/p>\n<p>Anyway, this dude knows his stuff.<\/p>\n<p>But with this interview, I&#8217;m going to do something a little different.<\/p>\n<p>I want to ask <em>your<\/em> questions, instead of mine.<\/p>\n<p>What questions do you have about designing your online or offline ads?<\/p>\n<p>No question is too big or small here.<\/p>\n<p>And it&#8217;s truly a rare treat to get a top designer on the horn revealing his secrets like this.<\/p>\n<p>So if you have any questions you&#8217;d like me to ask on your behalf, please send them to:<\/p>\n<p><center><strong><a href=\"http:\/\/www.BenSettle.com\/blog\/contact\">www.BenSettle.com\/blog\/contact<\/a><\/strong><\/center><\/p>\n<p>Ben<\/p>\n<p><strong>P.S.<\/strong> If I use your question in the interview, I will say your name and your website URL (assuming you want me to) when I ask it, so you get some free PR for your help \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just a heads up: I&#8217;m going to be interviewing a top direct response marketing designer for my site. This is something I&#8217;ve been keen on doing for a LONG time, now. Why? Because, even though you won&#8217;t hear it talked about much in the copywriting &#8220;echo chambers&#8221;, design has HUGE implications on your advertising. In [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-312","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Just a heads up: I&#039;m going to be interviewing a top direct response marketing designer for my site. This is something I&#039;ve been keen on doing for a LONG time, now. Why? Because, even though you won&#039;t hear it talked about much in the copywriting &quot;echo chambers&quot;, design has HUGE implications on your advertising. In\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/sales-letter-design-questions\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Sales Letter Design Questions - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"Just a heads up: I&#039;m going to be interviewing a top direct response marketing designer for my site. 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