Sometimes people ask me for a discount.<\/p>\n
Usually for The Copywriting Grab Bag<\/a><\/strong> or Crackerjack Selling Secrets<\/a><\/strong> or even on my direct response copywriting services<\/a><\/strong>.<\/p>\n I certainly don’t blame anyone for asking.<\/p>\n My stuff is usually a bit on the “pricey” side. <\/p>\n And my copywriting fees (while I could easily charge much more) are nothing to sneeze at for most people, either.<\/p>\n Still, nowadays I always shoot these requests down.<\/strong><\/p>\n Why?<\/p>\n There are several reasons.<\/p>\n First, it’s not fair to those who DID pay full price.<\/p>\n Another reason is value.<\/p>\n Most people do not value<\/em> discounted products<\/strong>. In fact, when I made exceptions in the past, I almost always regretted<\/em> it. Usually, the customer turned out to be a pain the rumperoo. Or (even worse) they never did anything with the info.<\/p>\n And you want to know something?<\/p>\n Both are unlikely to happen when it kinda “hurts” to buy. <\/p>\n I’ll use myself as an example.<\/p>\n A couple years ago when I bought Gary Bencivega’s “Farewell” seminar DVD’s, I had trouble coming up with the $5k cash to pay for it. I mean, it stung<\/em> writing that check. (Gary did not allow credit card orders, so you felt it… and you felt it immediately.)<\/p>\n But guess what?<\/p>\n Even today I cherish<\/em> that product above all others.<\/p>\n I’ve listened to it some 20 times now, and will KEEP going through it at least twice per year for the foreseeable future. I can even directly trace a BIG chunk of my income to that course (it changed everything for me), and it has paid for itself in spades.<\/p>\n Would that have happened if it was discounted?<\/p>\n Probably not.<\/p>\n Most likely I would have watched it a couple times… max<\/em>.<\/p>\n So many products, so little time, you know?<\/p>\n Anyway, that’s why I don’t do discounts.<\/p>\n It’s not just for my benefit… but yours, too.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> I also do not recommend buying my products (or ANY info product, for that matter) if it puts you under a lot of financial strain. And I would especially recommend NOT buying from me if you have to go into debt to do so. <\/p>\n I strongly agree with the old adage:<\/p>\n <\/p>\n <\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Sometimes people ask me for a discount. Usually for The Copywriting Grab Bag or Crackerjack Selling Secrets or even on my direct response copywriting services. I certainly don’t blame anyone for asking. My stuff is usually a bit on the “pricey” side. And my copywriting fees (while I could easily charge much more) are nothing […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-3124","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\nyou don’t need it.”<\/div>\n