Crypto Marketing Newsletter<\/a><\/strong> afterwards).<\/p>\nAnd so I put some “feelers” out there.<\/p>\n
Specifically, on Twitter and other social media sites.<\/p>\n
Got lots of feedback, too.<\/p>\n
But mostly it came down to about 4 or 5 names. Three of them turned out to be lame interview candidates (all hat and no cattle, if you catch my drift) and one I didn’t trust.<\/p>\n
And the fourth?<\/p>\n
Well this person seemed<\/em> like a smart cookie.<\/p>\nAnd came well recommended (even by other goo-roo skeptics).<\/p>\n
So I checked this person’s site out and was actually pretty impressed. They said all the right things, seemed to have a decent grasp on marketing, and even had lots of articles about social media.<\/p>\n
But… something seemed “off.”<\/strong><\/p>\nI couldn’t quite put my finger on what, exactly.<\/p>\n
But I knew something was rotten<\/em> in Denmark here.<\/p>\nSo I did something I like to call the “do they practice what they preach?” test. In this case, the person had an article about how, on FaceBook, you should always send a personal message thanking someone who befriends you, or when you befriend them.<\/p>\n
Sounded like pretty good advice.<\/p>\n
At least, in theory (although redundant<\/em> in practice).<\/p>\nSo I sally forthed and befriended this person, even including a note saying “cool article about thanking new FaceBook friends” (something like that).<\/p>\n
No reply.<\/p>\n
What a shock, eh?<\/p>\n
Now, don’t get me wrong. <\/p>\n
I couldn’t have cared less either way about getting a thank you message (I never send them). And maybe something came up or happened with this person that day.<\/p>\n
Who knows?<\/p>\n
But it smelled an awful lot like goo-roo<\/em> to me.<\/strong><\/p>\nAnyway, what’s the moral of the story?<\/p>\n
Goo-roos are a dime a dozen these days.<\/p>\n
If you want to know which ones are “for real” or not, simply use the same “do they practice what they preach” test and watch what happens.<\/p>\n
It’s not 100% reliable (nobody’s perfect).<\/p>\n
But I’ve found it to be extremely accurate most of the time.<\/p>\n
Ben Settle<\/p>\n
P.S.<\/strong> The April issue of The Crypto Marketing Newsletter goes to print tomorrow:<\/p>\n<\/p>\nwww.CryptoMarketing.com<\/a><\/div>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"
A while back, I was looking for a social media expert. At the time, I was thinking of people to interview for the now dissolved Crackerjack Selling CD Club (which was replaced with my print Crypto Marketing Newsletter afterwards). And so I put some “feelers” out there. Specifically, on Twitter and other social media sites. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-3179","post","type-post","status-publish","format-standard","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t