My favorite “marketing” magazine arrived yesterday.<\/p>\n
A magazine I’ve found especially helpful and inspiring for marketing, sales, copywriting, writing emails… the whole shmear.<\/p>\n
Which magazine do I speaketh of?<\/p>\n
Is it The National Enquirer? <\/p>\n
No… frankly, I’m not even sure why so many marketers get the warm fuzzies about the ‘Enquirer. I know it supposedly has all the best headlines or whatever.<\/p>\n
But I just don’t see it.<\/p>\n
When I used to read it, I’d either fall asleep or toss it in the trash out of sheer boredom. After all, it’s basically just a bunch of celebrity gossip: Who’s sleeping with who… which model now has the most cellulite… which actor is secretly gay… blah blah blah.<\/p>\n
Just not my bag, I guess.<\/p>\n
OK, so if not the ‘Enquirer… is it “Cosmo”?<\/p>\n
Negative.<\/p>\n
I admit, Cosmo has some great headline “structures”, and I’ve found it particularly useful for short, punchy ad headlines, subject lines and blog titles.<\/p>\n
But most of them are actually custom made for chicks.<\/p>\n
And since I write exclusively to male-dominated markets (golf, self defense, etc) I don’t wanna let all that estrogen-laced verbiage and psychology seep in.<\/p>\n
What about “Men’s Health”?<\/p>\n
I do enjoy MH, no doubt.<\/p>\n
I especially like the “Jimmy the Bar Tender” Q&A section, he’s a MASTER<\/strong> at using storytelling to get his message across.<\/p>\n A great read, but not my favorite for marketing.<\/p>\n So which one IS my favorite, then?<\/p>\n It’s simply called…<\/p>\n “Sun”<\/p>\n A very BORING name for a very cool<\/em> publication.<\/strong><\/p>\n It’s basically a Weekly World News “spinoff.”<\/p>\n And instead of lame celebrity gossip… it’s a smorgasborg of bizarre conspiracy theories, Bigfoot (and other monster) sightings, miracle healings, wild predictions and crazy stories about ordinary people doing extraordinary things.<\/p>\n I can read this puppy cover to cover.<\/p>\n It’s just a FUN<\/strong> read all the way through and I highly suggest it as a marketing tool.<\/p>\n Anyway, you can grab it at a supermarket near you.<\/p>\n And tell ’em Bigfoot sent ya.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> Check out chapter 2 in The Copywriting Grab Bag<\/a><\/strong> for an especially profitable way to use the Bible, your bathroom and a magazine like “Sun” to generate all kinds of ideas for your ads, sales letters, emails and other marketing activities:<\/p>\n <\/p>\n