So I saw “Kick Ass” last night.<\/p>\n
What an adrenaline rush!<\/p>\n
You simply haven’t lived until you’ve seen an 11-year old girl single-handedly take down the mafia while cussing like a sailor (that remark’s gonna get me in trouble, isn’t it?)<\/p>\n
But don’t worry.<\/p>\n
I didn’t let all the mindless geeky, fanboy carnage<\/em> keep me from observing the all-important marketing lesson in the movie: <\/p>\n The power of media publicity.<\/strong><\/p>\n Here’s what I mean: <\/p>\n The movie is about a teenager who wonders why nobody has yet taken up a cape and mask and stood up for the weak, helpless and victimized. <\/p>\n So he decides to do it himself.<\/p>\n Now, I don’t want to give away too much here.<\/p>\n But after getting beat up a LOT (it ain’t pretty)… he eventually ends up doing something truly brave, which gets the attention of the mass media (including the news and late night talk shows). <\/p>\n He then becomes an overnight sensation<\/em>.<\/p>\n With thousands of adoring fans, an endless string of wannabes copying him, and even a hit put on him by the mafia! <\/p>\n And you know what?<\/p>\n This can sometimes happen in business, too, when using publicity.<\/p>\n I’m not talking about Internet PR, necessarily.<\/p>\n That’s great for backlinks and SEO, etc.<\/p>\n I’m talking about REAL publicity — getting on “for real” radio shows, TV shows or in magazines and newspapers. Doing this makes you an instant celebrity. Frankly, you can be a total newbie<\/em> now… but the second you appear on a radio show or pop up in the papers you become an expert in everyone’s minds.<\/p>\n Doesn’t matter how many degrees you have, either.<\/p>\n Nobody will care.<\/p>\n Once you’re in the media you’re “it.” <\/p>\n This is the kind of credibility you can’t pay<\/em> for.<\/strong> <\/p>\n Ironically, you can only get it free… by using publicity.<\/p>\n Anyway, just something to chew on, true believer.<\/p>\n Until next time…<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> For more about using the media, check out the private Yahoo group set up for paying Crypto Marketing Newsletter<\/a><\/strong> subscribers. It contains a ton of sample press releases and ideas I’ve used (it’s not theory) to get lots of PR. <\/p>\n You can subscribe today at:<\/p>\n <\/p>\n