Ever talk to a catfish bait copywriter?<\/p>\n
These are copywriters (usually newbies who know just enough to be dangerous<\/em> to themselves) who have taken a course or read a book and all the sudden think they’re “the man.”<\/p>\n They use LOTS of attitude.<\/p>\n And they love doling out the “tough talk.”<\/p>\n Usually, they are copying their favorite goo-roo’s words, phrases, attitude, tonality, etc. (People who can actually back up their bragging). <\/p>\n And as a result, they end up being like catfish bait:<\/p>\n They “smell” good to all the bottom feeders and scavengers who think it’s “cool” (but who have no resources to hire them)… but stink<\/em> to high heaven to everyone else.<\/p>\n I feel kind of bad for them, actually.<\/p>\n They usually MEAN well.<\/p>\n But they’re sabotaging themselves.<\/p>\n So here’s some advice for catfish bait copywriters reading this:<\/p>\n 1. Drop The Attitude<\/strong><\/p>\n If you can’t back up your mouth with results yet, don’t fake<\/em> like you have any results. People can smell catfish bait a mile away — especially in today’s skeptical market place. <\/p>\n 2. Be Yourself<\/strong><\/p>\n Not a grainy xerox of someone else.<\/p>\n 3. Be Likeable<\/strong><\/p>\n Instead of acting like the obnoxious wannabe everyone feels the urge to slap upside the head… tone down the tough talk and be a human being. <\/p>\n It’s not hard when you give it a try.<\/p>\n 4. Finally… Realize It’s NOT About You<\/strong><\/p>\n Or your “killer keyboard” or whatever.<\/p>\n It’s about serving people, understanding their pain, and demonstrating you’re the one to get the job done (and not a tough guy Fonzi personality or whatever).<\/p>\n Hey, it’s not rocket science. <\/p>\n (I know… I used to BE<\/strong> a catfish bait copywriter once.)<\/p>\n But it’s very important and not always clear if you’ve never done deep market research before. In fact, this is why the next Crypto Marketing Newsletter<\/a><\/strong> contains a 2 page (quick to read and implement) bonus report showing you how to do to just that:<\/p>\n Research your market to find out what they REALLY want.<\/p>\n What their most PAINFUL problems are.<\/p>\n And EXACTLY what you need to do to persuade them your<\/em> product (or service) is the solution to those problems.<\/p>\n No trumped up attitude required.<\/p>\n Anyway, this issue goes to print in about 10 days.<\/p>\n You can subscribe at:<\/p>\n <\/p>\n