{"id":3360,"date":"2010-05-24T08:00:59","date_gmt":"2010-05-24T15:00:59","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3360"},"modified":"2010-05-24T08:00:59","modified_gmt":"2010-05-24T15:00:59","slug":"8-underrated-marketing-books","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/8-underrated-marketing-books\/","title":{"rendered":"8 Underrated Marketing Books"},"content":{"rendered":"

Ever hear that freaky quote about reading?<\/p>\n

I don’t know how true it is, exactly.<\/p>\n

But apparently, something like 42% of college graduates never read another book after college. In other words, many of the people society holds up as the “educated” ones never<\/em> crack open another book after leaving school.<\/p>\n

There are many reasons for this.<\/p>\n

Laziness is one.<\/p>\n

Illiteracy is another (some people go clean through college without ever learning to read).<\/p>\n

But a BIG reason is probably neurological.<\/p>\n

Ken McCarthy (who studied neuroscience at Princeton) told me while interviewing him for The Copywriting Grab Bag<\/a><\/strong> it’s very hard for most people to read. (And that neurologists still<\/em> don’t even fully know we can even do it!)<\/p>\n

Freaky.<\/p>\n

But kind of a pity, too.<\/p>\n

Especially with all the great books out there.<\/p>\n

Take, for example, the 8 books below.<\/p>\n

These are sort of “underrated” books you probably won’t see in the usual marketing “echo chambers” and forums.<\/p>\n

Two of them are almost impossible to find.<\/p>\n

Many aren’t even “business” books.<\/p>\n

And one is actually a comic book.<\/p>\n

But all are extremely valuable to us marketers — as they contain everything from business and marketing lessons… to storytelling examples… to ways to reel in lagging attention spans… and even instructions on how to sell to multiple different age groups and professions.<\/p>\n

And who knows?<\/p>\n

You might even have some fun reading them…<\/p>\n