So I got a new TV show to tell you about.<\/p>\n
This one was recommended to me by my friend Greg Perry and it’s called simply… Dexter<\/strong>. Now, I’ve come VERY late to this game (just started watching the first season on DVD), but this show is a marketer’s playground<\/em>.<\/p>\n Why?<\/p>\n Mostly due to the many insights it gives into human behavior.<\/p>\n Here’s what I mean:<\/p>\n The show is about a sociopath (actually a psychopath — a sociopath with the an uncontrollable urge to kill people) who is a forensics\/blood splatter analyst by day for the police, but who hunts down and murders other psychopaths and serial killers the cops don’t catch at night.<\/p>\n So he “channels” his urge to kill into the bad guys.<\/p>\n A crazy weird (but fun<\/em>) show.<\/p>\n Anyway, it’s told from Dexter the serial killer’s perspective, so he is always talking about how he has to fake having emotions, and caring about people & his relationships with others, and being like everyone else, etc. (Sociopaths lack the wiring to “care” about anyone.) And then there are also flashbacks about when he was a kid, where his dad tries to instill right and wrong in him (even though he doesn’t necessarily understand it) so he has that lifeline of moral lessons to clutch onto.<\/p>\n So why is it a marketer’s playground, exactly?<\/p>\n Because throughout each episode, Dexter has many insightful non-partial, non-biased (and unemotional) observations about how us “regular” folk behave.<\/p>\n Including how we communicate<\/em>.<\/p>\n Ways we act<\/em> in different situations.<\/p>\n And how we deal<\/em> with various problems.<\/p>\n All very sharp “arrows” for ye olde marketing quiver.<\/p>\n Anyway, that’s it for today.<\/p>\n I’ll see you Dexters later.<\/p>\n Ben Settle<\/p>\n