{"id":3388,"date":"2010-06-01T08:00:46","date_gmt":"2010-06-01T15:00:46","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3388"},"modified":"2010-06-01T08:00:46","modified_gmt":"2010-06-01T15:00:46","slug":"how-many-licks-it-takes-for-mr-owl-to-get-to-a-sale","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-many-licks-it-takes-for-mr-owl-to-get-to-a-sale\/","title":{"rendered":"How Many Licks It Takes Mr. Owl To Get A Sale"},"content":{"rendered":"<p>We&#8217;re long overdo for some Q&#038;A.<\/p>\n<p>Let&#8217;s roll&#8230;<\/p>\n<p><strong>QUESTION:<\/strong>  When is the best time to send emails?<\/p>\n<p><strong>BEN:<\/strong>  That&#8217;s like asking how many licks it takes to get to the tootsie roll center of a tootsie pop.  (If that snarky Mr. Owl couldn&#8217;t figure it out, what makes you think I can?)  Seriously though, every list, market, and emailer is different.  Anyone who tells you there&#8217;s one overall &#8220;best time&#8221; for everyone is either lying or selling something (or both). <\/p>\n<p>Personally, I don&#8217;t sweat it either way.<\/p>\n<p>I just focus on:<\/p>\n<p>1.  Getting emails out <em>regularly<\/em><br \/>\n2.  Building a <em>relationship<\/em> with my list<\/p>\n<p>The rest takes care of itself.<\/p>\n<p><strong>QUESTION:<\/strong>  Do you use NLP in your sales copy?<\/p>\n<p><strong>BEN:<\/strong>  Maybe, I dunno.  Daniel Levis recently said I do on a mastermind call.  But it&#8217;s not conscious.  I focus on knowing my market and excelling at these 5 things: Headline, lead, story, bullets, close &#8212; the subject (ironically) of the current crop of <strong><a target=\"_blank\" href=\"http:\/\/www.CryptoMarketing.com\" rel=\"noopener\">Crypto Marketing Newsletter<\/a><\/strong> issues.<\/p>\n<p><strong>QUESTION:<\/strong>  Will you take a quick look at my ad?<\/p>\n<p><strong>BEN:<\/strong>  Time to nip this question in the bud&#8230;<\/p>\n<p>It&#8217;s $995.00 (paid up front) to do <strong><a target=\"_blank\" href=\"http:\/\/bensettle.com\/blog\/copywriting-services\" rel=\"noopener\">copywriting critiques<\/a><\/strong>.  Sometimes people think I&#8217;m being a jerk or snob or whatever about this.  But if I &#8220;took a quick look&#8221; at everyone&#8217;s ad I&#8217;d never get anything done.  <\/p>\n<p>For free critiques, sally forth to ye olde copywriting forums.<\/p>\n<p><strong>QUESTION:<\/strong>  How do I join your beer level copywriters team?  <\/p>\n<p><strong>BEN:<\/strong>  First, you must own my <strong><a target=\"_blank\" href=\"http:\/\/www.CopywritingGrabBag.com\" rel=\"noopener\">Copywriting Grab Bag<\/a><\/strong> book.  Even then, there are no guarantees.  But that gets your name sent over to the copywriter doing the deal (if you request it).<\/p>\n<p><strong>QUESTION:<\/strong>  Do you have an email swipe file I can download?<\/p>\n<p><strong>BEN:<\/strong>  My <strong><a target=\"_blank\" href=\"http:\/\/www.StreetSmartEmail.com\" rel=\"noopener\">Street Smart Email System<\/a><\/strong> will include TONS of email samples (including subject lines, body copy and even emails launching a new product).<\/p>\n<p>Other than that, just read through my blog posts.<\/p>\n<p>Or opt-in to the lists at:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.CrackerjackSelling.com\" rel=\"noopener\">www.CrackerjackSelling.com<\/a><\/div>\n<p><\/strong><\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.CopywritingGrabBag.com\" rel=\"noopener\">www.CopywritingGrabBag.com<\/a><\/div>\n<p><\/strong><\/p>\n<p><strong>QUESTION:<\/strong>  Are long scrolling sales letters really dead?<\/p>\n<p><strong>BEN:<\/strong>  I&#8217;ve been hearing a lot about that lately.  <\/p>\n<p>All I can say is that&#8217;s not been my experience, although adding pages just for the sake of it is completely <em>loco<\/em>. <\/p>\n<p>But that&#8217;s why we test.<\/p>\n<p>Right?<\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re long overdo for some Q&#038;A. Let&#8217;s roll&#8230; QUESTION: When is the best time to send emails? BEN: That&#8217;s like asking how many licks it takes to get to the tootsie roll center of a tootsie pop. (If that snarky Mr. Owl couldn&#8217;t figure it out, what makes you think I can?) Seriously though, every [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-3388","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"We&#039;re long overdo for some Q&amp;A. Let&#039;s roll... 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