{"id":3397,"date":"2010-06-03T08:00:17","date_gmt":"2010-06-03T15:00:17","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3397"},"modified":"2010-06-03T08:00:17","modified_gmt":"2010-06-03T15:00:17","slug":"beware-the-evil-clowns-of-marketing","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/beware-the-evil-clowns-of-marketing\/","title":{"rendered":"Beware The Evil Clowns Of Marketing"},"content":{"rendered":"

Once upon a time someone wrote a magnifico<\/em> ad.<\/p>\n

It was packed with great bullets, had a superbly crafted headline, and had prospects salivating like Pavlov’s dogs.<\/p>\n

Yet, the ad BOMBED.<\/p>\n

But it had nothing to do with the “usual suspects” — like the market, list, traffic, or offer.<\/p>\n

No… it was the bonuses<\/em> that done killed it.<\/strong><\/p>\n

Here’s what I mean:<\/p>\n

You see, word around the campfire is, the bonuses included free products that would have made customers’ lives MORE stressful. (Like products that required you to buy other (expensive<\/em>) things to really use them.) <\/p>\n

Gifts that can be more stressful TO have than NOT have.<\/p>\n

Kinda like the “evil clown” gift:<\/p>\n

In Switzerland, there’s a place to order up an “evil clown” who, over 7 days, stalks, terrifies and freaks out the person being gifted — by leaving spooky phone calls, sending threatening text messages, tampering with their mailbox, etc.<\/p>\n

Then, when he finds you…<\/p>\n

He smashes a cake in your face!<\/strong><\/p>\n

Now I’d LOVE if someone did this for me (bring it!), but for some people, this gets pretty stressful and is NOT fun.<\/p>\n

Anyway, the point?<\/p>\n

Don’t give “evil clown” bonuses that stress people out.<\/p>\n

They don’t just scare away customers.<\/p>\n

They literally kill the sale. <\/p>\n

Ben Settle<\/p>\n

P.S.<\/strong> Since we’re talking about gifts, don’t forget the 12 beauties you get when you subscribe to ye olde Crypto Marketing Newsletter:<\/p>\n

<\/p>\n

www.CryptoMarketing.com<\/a><\/div>\n

<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Once upon a time someone wrote a magnifico ad. It was packed with great bullets, had a superbly crafted headline, and had prospects salivating like Pavlov’s dogs. Yet, the ad BOMBED. But it had nothing to do with the “usual suspects” — like the market, list, traffic, or offer. No… it was the bonuses that […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-3397","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=3397"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3397\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=3397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=3397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=3397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}