Every now and then, someone asks…<\/p>\n
“Ben, why are you so obsessed with email? With all the Web 2.0 technology why do you think email is best?”<\/strong><\/p><\/blockquote>\n
Good question.<\/p>\n
These days you’re almost considered the village idiot<\/em> if you focus on “plain vanilla” email… instead social media, videos, podcasts, blogs and all the fancy pants apps and sites.<\/p>\n
But to me, email blows all that fluff away.<\/p>\n
And here are a FEW reasons why… <\/p>\n
1. Email is visible<\/em><\/strong><\/p>\n
People check their emails 2, 3, 5, even 10 times per day. Let’s face it… your message’s chances of at least being seen are extremely high.<\/p>\n
2. Email is intimate<\/em><\/strong><\/p>\n
It can be like getting passed a note in study hall. And if you do them right, you will have people not only anxiously tuning in to your emails… but looking forward to them.<\/p>\n
3. Email makes your OTHER writings better<\/em><\/strong><\/p>\n
Since writing daily emails my other (non-business) writings have gotten much more crisp and FAR more persuasive. Methinks yours will, too.<\/p>\n
4. Email increases<\/em> response<\/strong><\/p>\n
’nuff said.<\/p>\n
5. Email is forgiving<\/em><\/strong><\/p>\n
It’s kind of like dressing “business casual” — informal… yet still serious enough to take care of business. Plus, if you mess up, you come back the next day without missing a beat.<\/p>\n
6. Email is fast<\/em><\/strong><\/p>\n
Want to test an idea? Get feedback? Take the “pulse” of your list? You can do so at the speed of a mouse click.<\/p>\n
7. Email is fun<\/em><\/strong><\/p>\n
One of my “big secrets” to writing lots of emails is only writing about things that are fun to write about. How can you NOT have fun if you only write about fun things?<\/p>\n
Again, just a FEW reasons I’m an email kinda guy.<\/p>\n
Frankly, if I only had ONE tool to sell with online… I’d pick email every day of the week and twice on Sunday.<\/p>\n
What about you, though?<\/p>\n
Want to learn more about using email?<\/p>\n
Then fear ye not.<\/p>\n