Let’s rap about sales today.<\/p>\n
No… not “selling.”<\/p>\n
But sales — as in having a sales event<\/em>.<\/p>\n Sometimes people ask why I rarely do sales. <\/p>\n Is there an ethical reason? <\/p>\n A strategical reason? <\/p>\n Otherwise why not get on the stick and have a sale???<\/p>\n First off, it’s true, I don’t do many sales. But, not because they’re inherently “wrong.” It’s just, in my way of thinking, most people buy when they’re ready to buy — sale or not. (Otherwise, nobody would buy anything from retail stores here in the US all year until “Black Friday”).<\/p>\n Another reason is discounting ain’t selling. <\/p>\n Sadly, many think it is.<\/p>\n But in most cases (especially in my market) the more someone pays for something, the better the chances they’ll USE it, and the more VALUE they’ll likely get from it. <\/p>\n That doesn’t mean I “gouge” anyone.<\/p>\n But I don’t want my products rotting<\/em> on shelves, either.<\/p>\n I want them to be used.<\/p>\n Otherwise, what’s the point?<\/p>\n However, I do make exceptions when launching new products. <\/p>\n Mostly because I LOVE rewarding action takers. <\/p>\n Just like what I’m going to do with my coming Street-Smart Email System<\/a><\/strong> in a few weeks. The regular price will probably be anywhere from $695.00 to $995.00 (haven’t decided yet).<\/p>\n But not for launch day customers.<\/p>\n They’ll get it for at LEAST $300.00 or $400.00 off.<\/p>\n To be notified when it’s ready, hop over to…<\/p>\n <\/p>\n