Been thinking about AdWords lately.<\/p>\n
I’ve written lots of AdWords ads (for other businesses), but haven’t actually got off my lazy gluteous rumpus to run any of my own campaigns yet.<\/p>\n
But, when I do, I’ll have a big<\/em> advantage over most.<\/p>\n What advantage?<\/p>\n Drum roll…<\/p>\n Batman.<\/p>\n And Spiderman.<\/p>\n And The X-Men.<\/p>\n And all my other comic books.<\/p>\n You see, one of the best pay-per-click ad “cheat sheets” you can find is no farther than the back issue bins of your local comic book store. In fact, whenever I write pay-per-click ads, I raid my box of comics and study the short, pithy direct response ads they used to run in pre-1990 comic books.<\/p>\n They’re masterpieces<\/em> of persuasion, too.<\/strong><\/p>\n Those guys were probably the best copywriters in the world.<\/p>\n They knew how to get into your psychology and push all the right buttons to make you buy the stoopidest things — including booklets about packing on muscle, X-ray glasses, sea monkeys, ninja training booklets, and everything in between.<\/p>\n Just excellent stuff.<\/p>\n And they make awesome pay-per-click ad “templates” that let you hammer out new ads in mere seconds<\/em>. <\/p>\n But hey, don’t take my word for it.<\/p>\n Get ye to the comic book store.<\/p>\n Or check out “The Copywriting Grab Bag”:<\/p>\n <\/p>\n