It’s been happening more and more lately…<\/p>\n
People have been “befriending” me on Facebook and then immediately<\/em> trying to pitch me on their latest “ground floor!” business opportoonity or fancy-shmancy product. <\/p>\n In fact, it happened just the other day.<\/p>\n Some lady befriended me on FaceBook only to start spamming<\/em> my wall with links to her site 5 minutes later.<\/p>\n Ugh.<\/p>\n I don’t know about you, but it’s kind of offensive.<\/p>\n No… not the spam part.<\/p>\n I speaketh of the the SALES part.<\/strong><\/p>\n You see, it’s like in that episode of Seinfeld<\/em> when Jerry’s dentist converts to Judaism just so he can get away with telling Jewish jokes, and Jerry tells the dentist’s ex-priest about what he’s up to. <\/p>\n The priest asks, “Does that offend you as Jew?” <\/p>\n And Jerry says, “No it offends me as a comedian!”<\/p>\n It’s the same with these social media carnival barkers screaming out links to anyone who will see it — they don’t offend me as a consumer, they offend me as a salesman<\/em>.<\/p>\n It’s actually kinda brutal to watch.<\/p>\n I mean hey, I’m no social media goo-roo.<\/p>\n But I bet they’d have lots more success doing a few “sales 101” activities FIRST — like asking questions, getting to know people before pitching them, and finding out if someone even has the problem their product solves before mentioning the product in the first place.<\/p>\n Pretty simple, really.<\/p>\n Maybe that’s why so many hate true salesmanship?<\/p>\n Because they complicate it?<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> A reminder… The Street-Smart Email System<\/a><\/strong> launches Monday, and early cats get a $500 discount.<\/p>\n To hop on the notification list, go to:<\/p>\n <\/p>\n