{"id":3531,"date":"2010-06-29T00:01:37","date_gmt":"2010-06-29T07:01:37","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3531"},"modified":"2010-06-29T00:01:37","modified_gmt":"2010-06-29T07:01:37","slug":"how-to-compete-with-goo-roos-and-gurus-too","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/","title":{"rendered":"How To Compete With Goo-roos (And Gurus, Too)"},"content":{"rendered":"<p>You might get a kick out of this:<\/p>\n<p>A few years back, I knew of a guy who was about to launch a product and announced it on a forum he frequented.  <\/p>\n<p>He was NOT a &#8220;guru&#8221; in his niche by any means.  <\/p>\n<p>He also had a relatively <em>small<\/em> list of only about 1,000 people.  <\/p>\n<p>And, to make matters worse, he discovered (too late) he was launching his product at the exact SAME time a high falutin&#8217; &#8220;7-figure&#8221; goo-roo was launching a similar product.<\/p>\n<p>You should have seen it&#8230;  <\/p>\n<p>The goo-roo fanboys went <em>nuts<\/em>!<\/p>\n<p>They even laughed at him and said he was basically a fool.  One guy (a friend of the goo-roo this guy was competing against) flat out told him not to bother, and that he was wasting his time.  <\/p>\n<p>Oh yeah?<\/p>\n<p>Well, he launched anyway.  <\/p>\n<p>And no&#8230; he didn&#8217;t outsell the goo-roo (not even close).<\/p>\n<p><strong>But he still kicked gluteous rumpus.<\/strong><\/p>\n<p>In fact, from what I understand, he got emails from customers saying things like, <em>&#8220;there were 10-15 affiliate emails about [Mr. Goo-roo&#8217;s] launch. You were the ONLY email I read.&#8221;<\/em><\/p>\n<p>Pretty cool, eh?<\/p>\n<p>It didn&#8217;t matter that he lacked the goo-roo cape and tights &#8212; he cleaned up with his own list and made lots of the green stuff, anyway.<\/p>\n<p>So why am I telling you this story?<\/p>\n<p>What&#8217;s the point?<\/p>\n<p>Because it&#8217;s a perfect example of why you don&#8217;t have to be a guru (or even a <em>goo-roo<\/em>) to make out like a bandit in your niche. If you know how, you can EASILY monetize even a small list with short emails that build trust and set you apart from everyone else.<\/p>\n<p>Yes, even from ye olde gurus.<\/p>\n<p>It ain&#8217;t rocket science, either.<\/p>\n<p>Frankly, it&#8217;s <em>easy<\/em>.<\/p>\n<p>And if you&#8217;d like to see <strong>EXACTLY<\/strong> how I do it with my own small list, then check out my Street-Smart Email system &#8212; <strong><a target=\"_blank\" href=\"http:\/\/www.StreetSmartEmail.com\/500\" rel=\"noopener\">www.StreetSmartEmail.com\/500<\/a><\/strong> &#8212; today while it&#8217;s still $500.00 off.<\/p>\n<p>This is my entire system on a <em>plate<\/em>.<\/p>\n<p>And it&#8217;s designed so you can be up and writing profitable emails in less than 5 hours. (No fluff or filler.)<\/p>\n<p><strong><em>Very easy.<\/em><\/strong><\/p>\n<p>But this $500.00 off deal vanishes soon.<\/p>\n<p>So if you want in, check it out today, while you still can:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.StreetSmartEmail.com\/500\" rel=\"noopener\">www.StreetSmartEmail.com\/500<\/a><\/div>\n<p><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You might get a kick out of this: A few years back, I knew of a guy who was about to launch a product and announced it on a forum he frequented. He was NOT a &#8220;guru&#8221; in his niche by any means. He also had a relatively small list of only about 1,000 people. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3531","post","type-post","status-publish","format-standard","category-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"You might get a kick out of this: A few years back, I knew of a guy who was about to launch a product and announced it on a forum he frequented. He was NOT a &quot;guru&quot; in his niche by any means. He also had a relatively small list of only about 1,000 people.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How To Compete With Goo-roos (And Gurus, Too) - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"You might get a kick out of this: A few years back, I knew of a guy who was about to launch a product and announced it on a forum he frequented. He was NOT a &quot;guru&quot; in his niche by any means. He also had a relatively small list of only about 1,000 people.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2010-06-29T07:01:37+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2010-06-29T07:01:37+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How To Compete With Goo-roos (And Gurus, Too) - Ben Settle\" \/>\n\t\t<meta name=\"twitter:description\" content=\"You might get a kick out of this: A few years back, I knew of a guy who was about to launch a product and announced it on a forum he frequented. He was NOT a &quot;guru&quot; in his niche by any means. He also had a relatively small list of only about 1,000 people.\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-to-compete-with-goo-roos-and-gurus-too\\\/#blogposting\",\"name\":\"How To Compete With Goo-roos (And Gurus, Too) - Ben Settle\",\"headline\":\"How To Compete With Goo-roos (And Gurus, Too)\",\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"},\"datePublished\":\"2010-06-29T00:01:37+00:00\",\"dateModified\":\"2010-06-29T00:01:37+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-to-compete-with-goo-roos-and-gurus-too\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-to-compete-with-goo-roos-and-gurus-too\\\/#webpage\"},\"articleSection\":\"Email\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-to-compete-with-goo-roos-and-gurus-too\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/email-marketing\\\/#listItem\",\"name\":\"Email\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/email-marketing\\\/#listItem\",\"position\":2,\"name\":\"Email\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/email-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-to-compete-with-goo-roos-and-gurus-too\\\/#listItem\",\"name\":\"How To Compete With Goo-roos (And Gurus, Too)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-to-compete-with-goo-roos-and-gurus-too\\\/#listItem\",\"position\":3,\"name\":\"How To Compete With Goo-roos (And Gurus, Too)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/email-marketing\\\/#listItem\",\"name\":\"Email\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\",\"name\":\"Ben Settle\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/\",\"name\":\"Ben Settle\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-to-compete-with-goo-roos-and-gurus-too\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ben Settle\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-to-compete-with-goo-roos-and-gurus-too\\\/#webpage\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-to-compete-with-goo-roos-and-gurus-too\\\/\",\"name\":\"How To Compete With Goo-roos (And Gurus, Too) - Ben Settle\",\"description\":\"You might get a kick out of this: A few years back, I knew of a guy who was about to launch a product and announced it on a forum he frequented. He was NOT a \\\"guru\\\" in his niche by any means. He also had a relatively small list of only about 1,000 people.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-to-compete-with-goo-roos-and-gurus-too\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"datePublished\":\"2010-06-29T00:01:37+00:00\",\"dateModified\":\"2010-06-29T00:01:37+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\",\"name\":\"Ben Settle\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"How To Compete With Goo-roos (And Gurus, Too) - Ben Settle","description":"You might get a kick out of this: A few years back, I knew of a guy who was about to launch a product and announced it on a forum he frequented. He was NOT a \"guru\" in his niche by any means. He also had a relatively small list of only about 1,000 people.","canonical_url":"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/#blogposting","name":"How To Compete With Goo-roos (And Gurus, Too) - Ben Settle","headline":"How To Compete With Goo-roos (And Gurus, Too)","author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"},"datePublished":"2010-06-29T00:01:37+00:00","dateModified":"2010-06-29T00:01:37+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/#webpage"},"isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/#webpage"},"articleSection":"Email"},{"@type":"BreadcrumbList","@id":"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/bensettle.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/email-marketing\/#listItem","name":"Email"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/email-marketing\/#listItem","position":2,"name":"Email","item":"https:\/\/bensettle.com\/blog\/category\/email-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/#listItem","name":"How To Compete With Goo-roos (And Gurus, Too)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/#listItem","position":3,"name":"How To Compete With Goo-roos (And Gurus, Too)","previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/email-marketing\/#listItem","name":"Email"}}]},{"@type":"Organization","@id":"https:\/\/bensettle.com\/blog\/#organization","name":"Ben Settle","url":"https:\/\/bensettle.com\/blog\/"},{"@type":"Person","@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author","url":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/","name":"Ben Settle","image":{"@type":"ImageObject","@id":"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ben Settle"}},{"@type":"WebPage","@id":"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/#webpage","url":"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/","name":"How To Compete With Goo-roos (And Gurus, Too) - Ben Settle","description":"You might get a kick out of this: A few years back, I knew of a guy who was about to launch a product and announced it on a forum he frequented. He was NOT a \"guru\" in his niche by any means. He also had a relatively small list of only about 1,000 people.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/#breadcrumblist"},"author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"creator":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"datePublished":"2010-06-29T00:01:37+00:00","dateModified":"2010-06-29T00:01:37+00:00"},{"@type":"WebSite","@id":"https:\/\/bensettle.com\/blog\/#website","url":"https:\/\/bensettle.com\/blog\/","name":"Ben Settle","inLanguage":"en-US","publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Ben Settle -","og:type":"article","og:title":"How To Compete With Goo-roos (And Gurus, Too) - Ben Settle","og:description":"You might get a kick out of this: A few years back, I knew of a guy who was about to launch a product and announced it on a forum he frequented. He was NOT a &quot;guru&quot; in his niche by any means. He also had a relatively small list of only about 1,000 people.","og:url":"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/","article:published_time":"2010-06-29T07:01:37+00:00","article:modified_time":"2010-06-29T07:01:37+00:00","twitter:card":"summary_large_image","twitter:title":"How To Compete With Goo-roos (And Gurus, Too) - Ben Settle","twitter:description":"You might get a kick out of this: A few years back, I knew of a guy who was about to launch a product and announced it on a forum he frequented. He was NOT a &quot;guru&quot; in his niche by any means. He also had a relatively small list of only about 1,000 people."},"aioseo_meta_data":{"post_id":"3531","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-09-10 12:06:44","updated":"2025-06-24 21:42:09","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\/category\/email-marketing\/\" title=\"Email\">Email<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tHow To Compete With Goo-roos (And Gurus, Too)\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bensettle.com\/blog"},{"label":"Email","link":"https:\/\/bensettle.com\/blog\/category\/email-marketing\/"},{"label":"How To Compete With Goo-roos (And Gurus, Too)","link":"https:\/\/bensettle.com\/blog\/how-to-compete-with-goo-roos-and-gurus-too\/"}],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=3531"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3531\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=3531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=3531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=3531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}