A subscriber ponders my sales letter…<\/p>\n
QUESTION:<\/strong> Ben, I don’t get what you’re doing with your email course launch. Why do you go out of your way to turn potential buyers away (like the lack of guarantee)? <\/strong><\/p><\/blockquote>\n
Excellent question.<\/p>\n
Obviously, I want to sell my email course. <\/p>\n
(After all, I went through the trouble of creating it and writing an ad for it, right?)<\/p>\n
But consider ye this:<\/p>\n
My Crypto Marketing Newsletter subscribers ALL had a 7-day window last week to get it at “cost.” In other words, my hard cost to print, package, ship and process it.<\/p>\n
In other words, I made zilch on the deal.<\/p>\n
Yesterday, I finally did the numbers.<\/p>\n
And it turns out a cool 82 people took advantage of the “at cost” offer, which means I probably left between $10k to $20k on the table. (I’m all about putting long term customer relationships before short term profits.)<\/p>\n
The point?<\/p>\n
Chalk it up to apathy<\/em>, I guess.<\/p>\n
It’s nice if I make lots of the green stuff from it, obviously.<\/p>\n
But if not, that’s cool, too.<\/p>\n