{"id":3556,"date":"2010-07-02T00:01:51","date_gmt":"2010-07-02T07:01:51","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3556"},"modified":"2010-07-02T00:01:51","modified_gmt":"2010-07-02T07:01:51","slug":"do-you-make-these-foolish-email-mistakes","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/","title":{"rendered":"Do You Make These Foolish Email Mistakes?"},"content":{"rendered":"<p>This may sound kinda funny.<\/p>\n<p>Or maybe even kinda <em>nutzo<\/em>.<\/p>\n<p>But even though I mail my list pretty much every day&#8230; I get almost <strong>zero<\/strong> spam complaints.  And when I do, it&#8217;s usually because someone accidentally pushed the &#8220;spam&#8221; button instead of &#8220;delete&#8221; in their email program.  (I know this only because they often let me know to apologize, which is always cool.)<\/p>\n<p>Wait&#8230; what&#8217;s that?<\/p>\n<p>You thought MORE email turns people off?<\/p>\n<p><strong>Only if you&#8217;re doing it <em>wrong<\/em>, my friend.<\/strong><\/p>\n<p>Like, for example, doing what some of ye olde goo-roos do with their emails, and only mailing your list when you have something to launch, or talking to them like they&#8217;re drooling biz opp zombies, instead of people who have real problems that need solving.<\/p>\n<p>Another thing lots of people get wrong:<\/p>\n<p>Writing for applause instead of sales.<\/p>\n<p>I used to do this all the time.<\/p>\n<p><strong>And sometimes <em>shudder<\/em> at all the sales I lost doing it. <\/strong><\/p>\n<p>Here&#8217;s another big fat email &#8220;don&#8217;t&#8221;:<\/p>\n<p>Swiping.<\/p>\n<p>Swiping is extremely stoopid in emails.<\/p>\n<p>Especially if you swipe people in your market.<\/p>\n<p>In fact, people have swiped me before, and the very <strong>SAME<\/strong> day I&#8217;d get a flood of emails from subscribers telling me about it, and how much respect they&#8217;ve lost for the swiper (every time you swipe, you&#8217;re destroying your own reputation).<\/p>\n<p>Anyway, those are some wrong ways to do email.<\/p>\n<p>There are MANY more, of course.<\/p>\n<p>But the point here isn&#8217;t how to do them wrong.<\/p>\n<p>It&#8217;s how to do them RIGHT.<\/p>\n<p>It&#8217;s taken me mucho time, energy and money to figure it out.  <\/p>\n<p>I had to do a TON of writing and experimenting to nail this down and systematize it like what&#8217;s in my new Street-Smart Email &#8212; <strong><a target=\"_blank\" href=\"http:\/\/www.StreetSmartEmail.com\/500\" rel=\"noopener\">www.StreetSmartEmail.com\/500<\/a><\/strong> &#8212; system.<\/p>\n<p>And when I first figured it out, everything changed.<\/p>\n<p>How so?<\/p>\n<p>Well, for one thing people started <em>enjoying<\/em> reading my emails&#8230; even when selling products they had no interest in buying.<\/p>\n<p>Spam complaints also dropped to near zero.<\/p>\n<p>And sales?<\/p>\n<p>Why yes, that happened, too. <\/p>\n<p>And in a way I&#8217;d never quite experienced before (not just my own business, but response was also unusually high for other businesses I wrote for.)<\/p>\n<p>Anyway, it&#8217;s not rocket science.<\/p>\n<p>Frankly, it can be learned in a single afternoon.<\/p>\n<p>And the best part is, you can still get my entire system &#8212; from A to zebra &#8212; for just $295 ($500 discount) if you hurry.<\/p>\n<p>But time&#8217;s almost up to get the discount.<\/p>\n<p>Get your email lovin&#8217; here:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.StreetSmartEmail.com\/500\" rel=\"noopener\">www.StreetSmartEmail.com\/500<\/a><\/div>\n<p><\/strong><\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S. <\/strong>This sale has long since ended.  It is now at full price.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This may sound kinda funny. Or maybe even kinda nutzo. But even though I mail my list pretty much every day&#8230; I get almost zero spam complaints. And when I do, it&#8217;s usually because someone accidentally pushed the &#8220;spam&#8221; button instead of &#8220;delete&#8221; in their email program. (I know this only because they often let [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3556","post","type-post","status-publish","format-standard","category-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"This may sound kinda funny. Or maybe even kinda nutzo. But even though I mail my list pretty much every day... I get almost zero spam complaints. And when I do, it&#039;s usually because someone accidentally pushed the &quot;spam&quot; button instead of &quot;delete&quot; in their email program. (I know this only because they often let\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Do You Make These Foolish Email Mistakes? - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"This may sound kinda funny. Or maybe even kinda nutzo. But even though I mail my list pretty much every day... I get almost zero spam complaints. And when I do, it&#039;s usually because someone accidentally pushed the &quot;spam&quot; button instead of &quot;delete&quot; in their email program. (I know this only because they often let\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2010-07-02T07:01:51+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2010-07-02T07:01:51+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Do You Make These Foolish Email Mistakes? - Ben Settle\" \/>\n\t\t<meta name=\"twitter:description\" content=\"This may sound kinda funny. Or maybe even kinda nutzo. But even though I mail my list pretty much every day... I get almost zero spam complaints. And when I do, it&#039;s usually because someone accidentally pushed the &quot;spam&quot; button instead of &quot;delete&quot; in their email program. (I know this only because they often let\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/do-you-make-these-foolish-email-mistakes\\\/#blogposting\",\"name\":\"Do You Make These Foolish Email Mistakes? - Ben Settle\",\"headline\":\"Do You Make These Foolish Email Mistakes?\",\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"},\"datePublished\":\"2010-07-02T00:01:51+00:00\",\"dateModified\":\"2010-07-02T00:01:51+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/do-you-make-these-foolish-email-mistakes\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/do-you-make-these-foolish-email-mistakes\\\/#webpage\"},\"articleSection\":\"Email\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/do-you-make-these-foolish-email-mistakes\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/email-marketing\\\/#listItem\",\"name\":\"Email\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/email-marketing\\\/#listItem\",\"position\":2,\"name\":\"Email\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/email-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/do-you-make-these-foolish-email-mistakes\\\/#listItem\",\"name\":\"Do You Make These Foolish Email Mistakes?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/do-you-make-these-foolish-email-mistakes\\\/#listItem\",\"position\":3,\"name\":\"Do You Make These Foolish Email Mistakes?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/email-marketing\\\/#listItem\",\"name\":\"Email\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\",\"name\":\"Ben Settle\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/\",\"name\":\"Ben Settle\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/do-you-make-these-foolish-email-mistakes\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ben Settle\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/do-you-make-these-foolish-email-mistakes\\\/#webpage\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/do-you-make-these-foolish-email-mistakes\\\/\",\"name\":\"Do You Make These Foolish Email Mistakes? - Ben Settle\",\"description\":\"This may sound kinda funny. Or maybe even kinda nutzo. But even though I mail my list pretty much every day... I get almost zero spam complaints. And when I do, it's usually because someone accidentally pushed the \\\"spam\\\" button instead of \\\"delete\\\" in their email program. (I know this only because they often let\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/do-you-make-these-foolish-email-mistakes\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"datePublished\":\"2010-07-02T00:01:51+00:00\",\"dateModified\":\"2010-07-02T00:01:51+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\",\"name\":\"Ben Settle\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Do You Make These Foolish Email Mistakes? - Ben Settle","description":"This may sound kinda funny. Or maybe even kinda nutzo. But even though I mail my list pretty much every day... I get almost zero spam complaints. And when I do, it's usually because someone accidentally pushed the \"spam\" button instead of \"delete\" in their email program. (I know this only because they often let","canonical_url":"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/#blogposting","name":"Do You Make These Foolish Email Mistakes? - Ben Settle","headline":"Do You Make These Foolish Email Mistakes?","author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"},"datePublished":"2010-07-02T00:01:51+00:00","dateModified":"2010-07-02T00:01:51+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/#webpage"},"isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/#webpage"},"articleSection":"Email"},{"@type":"BreadcrumbList","@id":"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/bensettle.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/email-marketing\/#listItem","name":"Email"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/email-marketing\/#listItem","position":2,"name":"Email","item":"https:\/\/bensettle.com\/blog\/category\/email-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/#listItem","name":"Do You Make These Foolish Email Mistakes?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/#listItem","position":3,"name":"Do You Make These Foolish Email Mistakes?","previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/email-marketing\/#listItem","name":"Email"}}]},{"@type":"Organization","@id":"https:\/\/bensettle.com\/blog\/#organization","name":"Ben Settle","url":"https:\/\/bensettle.com\/blog\/"},{"@type":"Person","@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author","url":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/","name":"Ben Settle","image":{"@type":"ImageObject","@id":"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ben Settle"}},{"@type":"WebPage","@id":"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/#webpage","url":"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/","name":"Do You Make These Foolish Email Mistakes? - Ben Settle","description":"This may sound kinda funny. Or maybe even kinda nutzo. But even though I mail my list pretty much every day... I get almost zero spam complaints. And when I do, it's usually because someone accidentally pushed the \"spam\" button instead of \"delete\" in their email program. (I know this only because they often let","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/#breadcrumblist"},"author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"creator":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"datePublished":"2010-07-02T00:01:51+00:00","dateModified":"2010-07-02T00:01:51+00:00"},{"@type":"WebSite","@id":"https:\/\/bensettle.com\/blog\/#website","url":"https:\/\/bensettle.com\/blog\/","name":"Ben Settle","inLanguage":"en-US","publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Ben Settle -","og:type":"article","og:title":"Do You Make These Foolish Email Mistakes? - Ben Settle","og:description":"This may sound kinda funny. Or maybe even kinda nutzo. But even though I mail my list pretty much every day... I get almost zero spam complaints. And when I do, it's usually because someone accidentally pushed the &quot;spam&quot; button instead of &quot;delete&quot; in their email program. (I know this only because they often let","og:url":"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/","article:published_time":"2010-07-02T07:01:51+00:00","article:modified_time":"2010-07-02T07:01:51+00:00","twitter:card":"summary_large_image","twitter:title":"Do You Make These Foolish Email Mistakes? - Ben Settle","twitter:description":"This may sound kinda funny. Or maybe even kinda nutzo. But even though I mail my list pretty much every day... I get almost zero spam complaints. And when I do, it's usually because someone accidentally pushed the &quot;spam&quot; button instead of &quot;delete&quot; in their email program. (I know this only because they often let"},"aioseo_meta_data":{"post_id":"3556","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-09-10 12:08:21","updated":"2025-06-24 21:42:09","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\/category\/email-marketing\/\" title=\"Email\">Email<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tDo You Make These Foolish Email Mistakes?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bensettle.com\/blog"},{"label":"Email","link":"https:\/\/bensettle.com\/blog\/category\/email-marketing\/"},{"label":"Do You Make These Foolish Email Mistakes?","link":"https:\/\/bensettle.com\/blog\/do-you-make-these-foolish-email-mistakes\/"}],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=3556"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3556\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=3556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=3556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=3556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}