Do you ever struggle writing headlines?<\/p>\n
If so, methinks I got just the tonic you need to take the “sting” out of the process for you.<\/p>\n
Check this out:<\/p>\n
A few years ago, I had a major case of “headline block.”<\/p>\n
I was writing a sales letter for a top Internet marketing genius (a real guru, not a goo-roo) and he did not allow anything but a copywriter’s BEST effort top to bottom. And so even though I’d written a few hundred headlines for it (I got a bit obsessive…), I knew NONE were up to par and would be rejected.<\/p>\n
Then out of the blue he made a suggestion.<\/p>\n
A suggestion that quite literally changed the way I write ads.<\/p>\n
What was his suggestion?<\/p>\n
“Check your bullets. The headline might be hiding in there.”<\/em><\/strong><\/p>\n Boo-YAH!<\/p>\n Why didn’t I think of that?<\/p>\n So I went through the 50+ bullets I’d written for the ad and there it was. No… not in its final, “polished” form. But the germ<\/em> of the headline was there. And it only took a few tweaks to turn it into the headline that’d close the deal.<\/p>\n The point?<\/p>\n Your headline really is nothing but your best bullet.<\/p>\n And if you’ve written your bullets correctly, then chances are you’ve got yourself a shiny, sparkling, candy-like<\/em> headline already waiting for you.<\/p>\n Go back and check ’em out.<\/p>\n It can save you a LOT of time and grief.<\/p>\n And hey, if you don’t know how to write bullets, then just crack open the next Crypto Marketing Newsletter<\/a><\/strong> issue which goes to print August 1st.<\/p>\n It’s ALL about bullets, baby.<\/strong><\/p>\n Most of my ads average well over 50 bullets.<\/p>\n (One ad has almost 200 bullets!)<\/p>\n And this issue reveals the 12 ways I use to pump ’em out.<\/p>\n You can subscribe over at:<\/p>\n <\/p>\n