{"id":3601,"date":"2010-07-22T00:00:33","date_gmt":"2010-07-22T07:00:33","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3601"},"modified":"2010-07-22T00:00:33","modified_gmt":"2010-07-22T07:00:33","slug":"cosmo-kramers-loathsome-marketing-genius","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/cosmo-kramers-loathsome-marketing-genius\/","title":{"rendered":"Cosmo Kramer’s Loathsome Marketing Genius"},"content":{"rendered":"

I just found the coolest<\/em> FaceBook fan page.<\/p>\n

Frankly, if I could only “like” one fan page, this’d be IT.<\/p>\n

What page do I speaketh of?<\/p>\n

Kramerica Industries’ fan page, baby.<\/p>\n

Kramerica Industries was a “business” (er, sort of) created by Cosmo Kramer in the show “Seinfeld.” Some of his business ideas were actually pretty good (like the pizza place where customers make their own pie and the bottle that squirts both ketchup and mustard)… and others were a disaster<\/em> (like the giant rubber bladder system for oil tankers…) <\/p>\n

Anyway, very cool fan page.<\/p>\n

And kinda inspiring<\/em>, too.<\/strong><\/p>\n

Because no matter how nutzo Kramer’s ideas seemed… you had to admire his scrappy entrepreneurial spirit as he sallied forth and tested them anyway.<\/p>\n

Too bad we don’t see this online more.<\/p>\n

Especially when it’s so easy to test.<\/p>\n

For example:<\/p>\n

I’ve seen truly “hideous” ideas kick bootay online — like not using testimonials, guarantees or even a headline<\/em>. Marketers look at those things and cringe. It’s sorta like another Seinfeld episode where Jerry’s girlfriend paints Kramer’s portrait, and two snooty art buyers look at the painting in both disgust and awe: “He is a loathsome, offensive brute — yet I can’t look away…”<\/p>\n

That’s EXACTLY how it is, too.<\/p>\n

But you gotta test those “loathsome” ideas.<\/p>\n

Even if they offend your pre-conceived views.<\/p>\n

And even if they make no sense<\/em>.<\/p>\n

Hey, Kramer would.<\/p>\n

And if it’s good enough for him…<\/p>\n

Ben Settle<\/p>\n

P.S.<\/strong> As customers of my Street-Smart Email<\/a><\/strong> course know, Seinfeld is one of my “secret weapons.” To learn how to use the show to beef up ye olde profits, simply hop on the notification list for when I re-release it at:<\/p>\n

<\/p>\n

www.StreetSmartEmail.com<\/a><\/div>\n

<\/strong><\/p>\n

Here’s a testimonial for it that rolled in yesterday:<\/p>\n

Hi Ben,<\/p>\n

This email course is incredibly valuable.<\/p>\n

I can’t think of another info product I’ve purchased in the last 3 years which comes close. The last time I got this much value out of a course was Glenn Livingston’s $1,200 “How to Double Your Business”.<\/p>\n

Thanks so much for the knowledge.<\/p>\n

I’ve listened to the cd’s twice and read the transcript once. Each time I get something new. My sales have never been higher, and I’ve been getting a lot of positive feedback from members as well.<\/p>\n

Thanks Ben – this is fun, and profitable!<\/p>\n

– Travis Giggy<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

I just found the coolest FaceBook fan page. Frankly, if I could only “like” one fan page, this’d be IT. What page do I speaketh of? Kramerica Industries’ fan page, baby. Kramerica Industries was a “business” (er, sort of) created by Cosmo Kramer in the show “Seinfeld.” Some of his business ideas were actually pretty […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":["post-3601","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-email-marketing","category-sales-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=3601"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3601\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=3601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=3601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=3601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}