{"id":3605,"date":"2012-07-19T06:00:28","date_gmt":"2012-07-19T13:00:28","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3605"},"modified":"2012-07-19T06:00:28","modified_gmt":"2012-07-19T13:00:28","slug":"the-most-interesting-ad-man-in-the-world","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-most-interesting-ad-man-in-the-world\/","title":{"rendered":"The Most Interesting Ad Man In The World"},"content":{"rendered":"

Holy shnikes do most TV ads suck<\/em>.<\/p>\n

I mean, they’re just awful.<\/p>\n

You can lose IQ points just by watching them.<\/p>\n

But, you know what?<\/p>\n

There’s ONE commercial campaign that’s a persuasion masterpiece. A commercial so powerful, it’s beefed up sales in ways its competitors can probably only dream about, while making people tingle with excitement whenever it airs.<\/p>\n

What commercial do I babbleth about?<\/strong><\/p>\n

The Dos Equis beer commercials.<\/p>\n

Oh yeah, toots!<\/p>\n

In fact, last year while overall imported beer sales were down 4%… Dos Equis sales were UP 22% (with sales tripling in Canada, even though it’s more expensive there).<\/p>\n

How do they do it?<\/p>\n

What’s their “secret”?<\/p>\n

They give you an adventure.<\/p>\n

In other words… these commercials don’t mess around showing a bunch of dorks hitting on chicks in a bar or whatever. Instead, they feature a man who is, well… interesting (“the MOST interesting man in the world…”)<\/p>\n

All the women love him.<\/p>\n

And all the men want to BE him.<\/p>\n

Frankly, he’s so cool, he’s the life of parties he doesn’t even attend. Has awkward moments just to know what it feels like. And when aliens abducted him, they asked him to probe THEM…<\/p>\n

Anyway, the ads are brilliant.<\/p>\n

And, much of it’s because of this “adventure factor.”<\/p>\n

They give you a dose of excitement.<\/p>\n

And they let you live vicariously through someone cool (unfortunately for the Dos Equis dude, he’s SO cool, he has to live vicariously through himself…)<\/p>\n

The result?<\/strong><\/p>\n

People BUY the product.<\/p>\n

And not necessarily because it tastes good… but because they hope the Dos Equi man’s awesomeness will rub off on them.<\/p>\n

This is the beauty of email.<\/p>\n

You can give people a jolt of fun every day.<\/p>\n

Something to look forward to.<\/p>\n

And, a solution to their problems.<\/p>\n

Anyway, something to think about.<\/p>\n

A little adventure goes a long way in advertising.<\/p>\n

To learn how to do this with email, go to:<\/p>\n

www.EmailPlayers.com<\/strong><\/a><\/p>\n

Stay thirsty, my friend.<\/p>\n

Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"

Holy shnikes do most TV ads suck. I mean, they’re just awful. You can lose IQ points just by watching them. But, you know what? There’s ONE commercial campaign that’s a persuasion masterpiece. A commercial so powerful, it’s beefed up sales in ways its competitors can probably only dream about, while making people tingle with […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-3605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=3605"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3605\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=3605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=3605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=3605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}