I sucked at getting dates in high school.<\/p>\n
I mean, it was truly pathetic.<\/p>\n
No, not because I was awkward or full of acne or a “social leper” or anything like that (at least, no more than any other snot-nosed little punk at the time).<\/p>\n
But I couldn’t get a date with a pocketful of $50’s.<\/p>\n
Yes, I could charm the women.<\/p>\n
Yes, I could flirt with them.<\/p>\n
And yes, I could even get them wanting to go out with me.<\/p>\n
But, in the end, I got very<\/em> few dates.<\/p>\n I couldn’t figure out the problem at the time. But now it’s crystal clear what the “snag” in my game was. And it just so happens to be the exact<\/em> same thing that keeps most marketers from “closing the deal” online, too.<\/p>\n What do I speaketh of?<\/p>\n Not asking for the “sale.”<\/strong><\/p>\n Or, at least, not asking for it in the right way.<\/p>\n I made that mistake many a time back in my teenage “angst” years, and whenever I do ad critiques, I see the EXACT same mistake being made online, too.<\/p>\n Sometimes, they just ain’t asking for the sale at all.<\/p>\n But usually, they are asking but doing it wrong<\/em>.<\/p>\n And because of that, they make little or no sales (or their sales are FAR lower than they should be). <\/p>\n Anyway, why do I bring this awkward subject up? <\/p>\n Why broadcast my lame teenage failures?<\/p>\n