I’ve made MANY mistakes in selling.<\/p>\n
Not just online… but offline, too. In fact, I don’t think it’s truly possible to get really good at selling online until you’ve made a lot of mistakes selling offline.<\/p>\n
Take for example, my MLM days.<\/p>\n
I was a really excited distributor!<\/p>\n
Oh yeah, baby!<\/p>\n
I was sold on all the products… thoroughly indoctrinated with the company propaganda… and could recite the tapes and company “kool aid” chapter by chapter and verse by verse.<\/p>\n
And yet, I BOMBED selling.<\/p>\n
Yes, even though I had the enthusiasm.<\/p>\n
Even though I had the product knowledge.<\/p>\n
And even though I was a persistent little cuss.<\/p>\n
You see, my problem was my mouth.<\/p>\n
I never shut up!<\/p>\n
I just blabbed on and on and on and on. Sometimes someone might even have been ready to sign up, credit card in hand, and I’d end up talking them out of it!<\/p>\n
I just wouldn’t shut the &$^%! up!<\/p>\n
Man times I could literally see the enthusiasm (and life) drain from some poor guy’s face with my every word. <\/p>\n
Then… fast forward a couple years later.<\/p>\n
I started selling online via writing sales letters.<\/p>\n
I figured that’d take care of my “chatter box” problem.<\/p>\n
BZZZT!<\/p>\n
That only made it WORSE.<\/p>\n
Instead of not shutting up and getting to the point verbally… I was being too long winded with my written words.<\/p>\n
Ugh.<\/p>\n
I still shutter at those 25+ page monstrosities.<\/p>\n
Anyway, my point is this:<\/p>\n
If you want to be better at selling (online or off)… shut up! <\/p>\n
Be a man (or lady) of as few words as you need to get the job done.<\/p>\n
Anything more just sabotages yourself.<\/p>\n
And puts your would-be customers to sleep.<\/p>\n
Ben Settle<\/p>\n
P.S.<\/strong> Probably the worst place you can be too chatty in your ads is in the close. I can’t tell you how many sales I used to lose because I was too long-winded in my closes. <\/p>\n Well, guess ye what? <\/p>\n