{"id":3698,"date":"2010-08-24T00:00:34","date_gmt":"2010-08-24T07:00:34","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3698"},"modified":"2010-08-24T00:00:34","modified_gmt":"2010-08-24T07:00:34","slug":"email-myths-that-kill-sales","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/email-myths-that-kill-sales\/","title":{"rendered":"Email Myths That Kill Sales"},"content":{"rendered":"<p>Lately I&#8217;ve been thinking a lot about email.<\/p>\n<p>Mostly, because I&#8217;m getting ready to re-release ye olde <strong><a target=\"_blank\" href=\"http:\/\/www.StreetSmartEmail.com\" rel=\"noopener\">Street-Smart Email system<\/a><\/strong> and it&#8217;s <em>hot<\/em> on my mind.  But also, because I&#8217;ve been seeing a lot of myths floating around about email, too.<\/p>\n<p>Here are a few such myths:<\/p>\n<ul>\n1.  Open rates are most important <\/p>\n<p>2.  You should send people a short teaser email that directs them to your blog  (if I did that, I&#8217;d only have made <em>half<\/em> the sales I&#8217;ve done so far this year &#8212; if that)<\/p>\n<p>3.  Teaching sells<\/p>\n<p>4.  HTML is best<\/p>\n<p>5.  The best time to send emails is 5:00 am eastern time<\/p>\n<p>6.  Social media is going to bury email marketing (this one ALWAYS gives me a hearty laugh!)<\/p>\n<p>7.  Subject lines need to be short<\/p>\n<p>8.  Value is &#8220;king&#8221;<\/ul>\n<p>And the list goes on and on and on&#8230;<\/p>\n<p>Anyway, all these myths are dangerous to your bottom line. <\/p>\n<p>And, if you believe them, are probably <em>robbing<\/em> you of sales that are going to someone else who is ignoring all those so-called &#8220;rules.&#8221;<\/p>\n<p>Just something to think about.<\/p>\n<p>Especially the next time you push that &#8220;send&#8221; button&#8230;<\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S.<\/strong> To jump on the notification list for my Street-Smart Email course re-release, click on over to:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.StreetSmartEmail.com\" rel=\"noopener\">www.StreetSmartEmail.com<\/a><\/div>\n<p><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lately I&#8217;ve been thinking a lot about email. Mostly, because I&#8217;m getting ready to re-release ye olde Street-Smart Email system and it&#8217;s hot on my mind. But also, because I&#8217;ve been seeing a lot of myths floating around about email, too. Here are a few such myths: 1. Open rates are most important 2. You [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3698","post","type-post","status-publish","format-standard","category-email-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=3698"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3698\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=3698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=3698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=3698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}