Sometimes people dog me about not being specific.<\/p>\n
By that I mean, I will sometimes give the names of products, resources and people who I think can benefit you… but never talk against specific products, resources of people who I think are a waste of your time and money.<\/p>\n
Why do I do that?<\/p>\n
Why withhold the dirt?<\/p>\n
Would you believe it’s because I want to help<\/em> people?<\/p>\n Sounds strange, doesn’t it?<\/p>\n But it’s absolutely true.<\/p>\n You see, sometimes you have to buy a few bad products (and experience just how revolting some of these goo-roo products smell) before you can truly appreciate the aroma of the quality stuff.<\/p>\n That was definitely the case with me.<\/p>\n I was the poster child<\/em> for buying bad products.<\/strong><\/p>\n And I wasted a LOT of dough, too.<\/p>\n But I would not trade that experience for the world.<\/p>\n Why?<\/p>\n Because I had to see a bunch of BAD products (and fall for some hype) before having the discernment to figure out what the GOOD stuff is (and who the good people are).<\/p>\n It’s kind of like when I took a cross country train trip.<\/p>\n I was REAL excited to do it.<\/p>\n I thought it’d be super coolness.<\/p>\n But, guess what?<\/p>\n It was one of the most MISERABLE few days of my life!<\/p>\n And when I was later talking to my aunt (who does a TON of traveling) about it she said it best: “Yeah Ben, well, you had to do it once just to know not to ever do it again!”<\/p>\n So true.<\/p>\n So very, very true.<\/p>\n And it’s the same with buying bad products.<\/p>\n Sometimes people get “analysis paralysis” when buying even really inexpensive products. “How do I know it will do what it says?” “What if it doesn’t work right?” “What if it doesn’t work and I look like an idiot?”<\/p>\n So what?<\/p>\n It’s not the end of the world.<\/p>\n And maybe you ask for your money back.<\/p>\n But you gotta kiss a lot of toads to get the princess.<\/p>\n So might as well pucker<\/em> up.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> The next issue of The Crypto Marketing Newsletter<\/a><\/strong> goes to print early next week. It’s about closing sales in ads (complete with examples). <\/p>\n If you want to subscribe in time, go to:<\/p>\n <\/p>\n