Last week, I got a rather interesting email from someone.<\/p>\n
This was BEFORE the Street-Smart Email sale (where I sent a bunch of sales pitches out for it over the weekend).<\/p>\n
And here’s what it said: <\/p>\n
“When i joined your list, I thought i was supposed to get daily email tips. I haven’t seen a single tip (unless you count reading your ads for your Street Smart course.) Am i missing something?”<\/strong><\/p><\/blockquote>\n
Hmm.<\/p>\n
I had to wonder if he had a point.<\/p>\n
So what I did was look up the 10 previous<\/em> emails starting the day before he sent the above email to me, and behold — here’s what’s there:<\/p>\n
\n
- The Marketing Leprachaun’s Pot O’ Gold<\/strong>
\n(The tip: The power of strong customer service)<\/li>\n<\/ul>\n\n
- How To Fix The Economy<\/strong>
\n(The tip: Inspiration and ideas for entrepreneurs)<\/li>\n<\/ul>\n\n
- Goo-roo Tricks That Backfire<\/strong>
\n(The tip: Don’t use sales “tricks”, they’ll backfire on you)<\/li>\n<\/ul>\n\n
- Marketing Nerd Rage<\/strong>
\n(The tip: The power in creating your own fan base)<\/li>\n<\/ul>\n\n
- Robbing The Goo-roo Train<\/strong>
\n(The tip: Avoiding analysis paralysis)<\/li>\n<\/ul>\n\n
- The Case Against Using Testimonials<\/strong>
\n(The tip: Don’t always assume testimonials help, test them)<\/li>\n<\/ul>\n\n
- Email Myths That Kill Sales<\/strong>
\n(The tip: 8 popular email teachings that are often false)<\/li>\n<\/ul>\n\n
- Sipping On A Big Frosty Glass Of Shutty<\/strong>
\n(The tip: Talking too much kills sales)<\/li>\n<\/ul>\n\n
- Beware The Devil’s Info Products<\/strong>
\n(The tip: How to identify bad info products)<\/li>\n<\/ul>\n\n
- “Type A” Marketers Hulking Out On The Competition<\/strong>
\n(The tip: Personality traits that can help you in business)<\/li>\n<\/ul>\nAnyway, smells like an awful lot of tips.<\/p>\n
In fact, methinks the REAL question isn’t “where’s the tips?”<\/p>\n
It’s “how are these NOT tips”?<\/p>\n
Ben Settle<\/p>\n
P.S.<\/strong> I love irony. <\/p>\n