{"id":3759,"date":"2010-09-14T00:00:26","date_gmt":"2010-09-14T07:00:26","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3759"},"modified":"2010-09-14T00:00:26","modified_gmt":"2010-09-14T07:00:26","slug":"the-madness-to-my-methods","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-madness-to-my-methods\/","title":{"rendered":"The Madness To My Methods"},"content":{"rendered":"

Here’s a lively<\/em> question:<\/p>\n

“Ben, I’m intrigued by the way you get clients on your site, it seems like madness that you have nothing but a short little write up on your blog and not a long form sales letter like all the other pros. Do you have another page or is that what you use???”<\/strong><\/p><\/blockquote>\n

Let me ‘splain the madness to my method.<\/p>\n

Actually, it’s quite sane.<\/p>\n

And, in fact, after this methinks you’ll find the long form sales pitch freelancers are the ones suffering from madness.<\/p>\n

You see, it all comes down to sales 101:<\/strong><\/p>\n

Sell to buyers.<\/p>\n

If you look at the long form freelance pages, many drone on and on about why the prospect “needs” copywriting, all the green stuff copywriting will bring in, how they learned from all the best copywriting goo-roos, etc.<\/p>\n

Does this work?<\/p>\n

I suppose it does.<\/p>\n

I mean, some of these guys do pretty well.<\/p>\n

But the best clients are people ALREADY using copy.<\/p>\n

Are ALREADY hiring freelancers.<\/p>\n

And are ALREADY willing to pay you what you’re worth.<\/p>\n

Example?<\/p>\n

OK, let’s say you are selling web design services. You have two prospects, one who just got on the web and doesn’t know the benefits of good design… and one with 100 sites, loves testing different designs and is always hiring new designers.<\/p>\n

Which one is the easier sell?<\/p>\n

Which one do you think pays more?<\/p>\n

And which one do you think will get out of your way and let you do your thing, instead of micro-managing your every move?<\/p>\n

’nuff said.<\/p>\n

And that’s why my pitch is short.<\/p>\n

I’m only talking to the buyers.<\/p>\n

People who already know they want to hire me.<\/p>\n

(As most of my “selling” is done by emails each day.)<\/p>\n

All they need are a few details.<\/p>\n

Anyway, I’m teaching 10 (very simple) ways to get clients in the October Crypto Marketing Newsletter<\/a><\/strong> in a couple weeks.<\/p>\n

As you’ll see, getting clients doesn’t have to be hard.<\/p>\n

Doesn’t have to be painful.<\/p>\n

And doesn’t have to be something you sweat<\/em> over.<\/p>\n

In fact, it can be quite easy.<\/p>\n

To subscribe before it goes to print go to:<\/p>\n

<\/p>\n

www.CryptoMarketing.com<\/a><\/div>\n

<\/strong><\/p>\n

Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a lively question: “Ben, I’m intrigued by the way you get clients on your site, it seems like madness that you have nothing but a short little write up on your blog and not a long form sales letter like all the other pros. Do you have another page or is that what you […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-3759","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t