Yesterday’s email caused a bit of a ruckus.<\/p>\n
Remember that one?<\/p>\n
It was about how I think a lot of copywriters’ websites are making a big<\/em> mistake by trying to create demand for their copywriting services… instead of simply talking to those who are ALREADY looking for a copywriter.<\/p>\n Well, guess what?<\/p>\n That mindset applies to ANY kind of selling.<\/strong><\/p>\n Yes, even info<\/em> products.<\/p>\n Example?<\/p>\n OK, once upon a time I was privy to someone giving a young copywriter an ad critique. The ad was selling a product on how to buy large businesses. The guy who gave the critique said it was a great ad, written well, very good “copywriting.”<\/p>\n But, he then said this:<\/p>\n “The problem is, you have a solution looking for a problem.”<\/strong><\/p><\/blockquote>\n And it was true.<\/p>\n This ad spent a lot of time trying to convince people why they should<\/em> want to make a lot of dough, why they should<\/em> want time freedom, why they should<\/em> want to travel and own cars and boats and houses, etc.<\/p>\n In other words, it tried to “create” demand.<\/p>\n A big no-no.<\/p>\n And had it ran it would have FLOPPED.<\/p>\n But because of the advice, it kicked gluteus assimus<\/em> for years.<\/p>\n And the copywriter?<\/p>\n He learned a very valuable lesson about selling.<\/p>\n (I know ‘cuz I wrote the original flawed ad – doh!)<\/p>\n Anyway, the point?<\/p>\n Far too many ads are in “convincing” mode… when they should be in “persuasion” mode.<\/p>\n This info has been worth a LOT to my business.<\/p>\n I hope you put it to good use…<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> For more PERSUASION<\/strong> (not convincing) tips, secrets and ideas, check out the valuable free bonuses you get (by instant download) when you subscribe to “The Crypto Marketing Newsletter”:<\/p>\n <\/p>\n