The following may sound a bit “out there.”<\/p>\n
But, there’s a powerful marketing technique involved.<\/p>\n
Something ANY business can do.<\/p>\n
However, instead of me blabbing on about it and trying to act like I know what I’m talking about, I’ll give you an example of a ministry run by Crypto Marketing Newsletter<\/a><\/strong> subscriber Guy Malone<\/a><\/strong> who caters to a specific<\/em> kind of person:<\/p>\n People who have had UFO experiences.<\/strong><\/p>\n Now, most churches totally ignore this phenomenon.<\/p>\n Or, worse, send people packing to a shrink.<\/p>\n But Guy and his partners actually help people who have had these experiences deal with the spiritual<\/em> aspect of what’s going on and help free them from it. <\/p>\n Anyway, I find what they do fascinating.<\/p>\n And I’m extremely impressed with their work. <\/p>\n But, you may be wondering… what’s any of this got to do with you?<\/p>\n Simply this:<\/p>\n Guy and his partners SPECIALIZE<\/strong>.<\/p>\n Now, I don’t want to speak for them, but from what I can tell they have picked a very specific “niche” to focus on, that they all have experience with (in different ways).<\/p>\n So they don’t convert the natives of hard-to-find countries.<\/p>\n They don’t preach in hostile war zones.<\/p>\n And they don’t feed millions of people in 3rd world countries, etc.<\/p>\n There’s nothing wrong with ANY of those things.<\/p>\n But it’s not their speciality<\/em>.<\/p>\n Helping UFO experiencers is.<\/p>\n And, as a result, they’re able to help a LOT of people with a very specific problem far better than if they tried to be a “Wal-Mart” ministry catering to every single problem that afflicts every single person.<\/p>\n It’s like a brain surgeon vs a GP.<\/p>\n If you have a brain tumor, who you gonna call?<\/p>\n And it’s the same with any business.<\/p>\n If you help a very specific<\/em> kind of person, with a very specific<\/em> kind of problem, chances are you’ll never lack for customers or clients.<\/p>\n Frankly, they’ll come TO you.<\/p>\n And, they won’t be satisfied with anyone else.<\/p>\n Because you’re the “specialist.”<\/p>\n In other words…<\/p>\n “If you want to monetize, start to specialize.”<\/em><\/p>\n Ben Settle<\/p>\n P.S.<\/strong> To learn more about Guy Malone’s ministry, check out:<\/p>\n <\/p>\n