Let me tell you about one of my failures.<\/p>\n
I have many failures, but this was especially stoopid since it could<\/em> have been avoided.<\/p>\n Here’s the low down:<\/p>\n In July I pow-wowed with Doberman Dan Gallapoo about doing a JV. I had this (100% unproven) idea that a webinar\/coaching program showing web marketers how to explode their response with direct mail would be a hit. <\/p>\n I had MANY reasons for thinking this.<\/p>\n But, again, it was unproven.<\/p>\n So I wrote a special “bonus” issue of my Crypto Marketing Newsletter that explained some ways to beef up sales quickly and cheaply with direct mail, along with a pitch at the end for an expensive webinar, and snail-mailed it to ALL my customers who have bought any of my products who I had a mailing address for.<\/p>\n The result?<\/p>\n It bombed!<\/strong><\/p>\n Not one single sale!<\/p>\n Question is, why?<\/p>\n Was it the sales pitch?<\/p>\n Was it the demand (or lack thereof)?<\/p>\n Something else?<\/p>\n Well, I’m pretty sure the pitch was solid.<\/p>\n And we got enough feedback from it to know many people wanted to buy but it was priced too dang high (we priced it at $2,995, as Dan was offering 30 days of unlimited support by email and phone — even going so far as to talk to letter shops and negotiate deals on printing, etc — so it had to be worth Dan’s time).<\/p>\n Long story short?<\/p>\n It was a total bust.<\/p>\n But, guess what?<\/p>\n It wasn’t exactly a total waste after all.<\/p>\n In fact, you can actually benefit<\/em> from it if you want.<\/p>\n Here’s how:<\/p>\n Dan is going to use some of his notes for the expensive webinar we were trying to sell and instead put on a free tele-seminar on it. Yes, there WILL be something for sale at the end. (Another coaching deal, but nowhere NEAR as expensive as before.)<\/p>\n But it’ll be packed with info you can use no matter what.<\/p>\n Anyway, if you’re interested, go to:<\/p>\n