Let’s rap about the so-called Internet marketing “syndicate.”<\/p>\n
What’s that?<\/p>\n
Basically, it’s a group of Internet marketing goo-roos (selling to the Internet marketing niche) who have cleverly figured out a way to (more or less) erase competition by ganging up and promoting to each other’s massive lists in a very deliberate way. I won’t go into the nitty-gritty here because, frankly, others have written more about this in far more detail already.<\/p>\n
Some people are REALLY angry about it, too.<\/p>\n
Me?<\/p>\n
I find it extremely amusing<\/em>.<\/p>\n No… not the syndicate part, necessarily.<\/p>\n But the fact anyone gets freaked out about it at all — especially when there are so many ways to immunize<\/em> your business from the goo-roo boogeymen.<\/p>\n Like, for example…<\/p>\n 1.) Building your email list properly<\/strong><\/p>\n By “properly” I mean mail them on a regular basis (preferably daily, IMHBAO) in a way that doesn’t insult their intelligence or treat them like drooling idiots.<\/p>\n And for pity’s sake, don’t keep “moving the free line.”<\/p>\n It’s much more profitable to learn to SELL via email, instead.<\/p>\n 2.) Not marketing to the hyper buyers<\/strong><\/p>\n They’re the WORST people to sell to. <\/p>\n Why?<\/p>\n Mostly because they are serial refunders, pain in the arse customers, and only make up a small fraction of your overall market in the first place.<\/p>\n Nowadays I try to deliberately turn them off.<\/p>\n I suggest you do, too.<\/p>\n 3.) Using direct mail<\/strong><\/p>\n Finally, if you REALLY want to “stick it to the syndicate” start using direct mail. That means sending your customers a REAL physical letter in the mail.<\/p>\n It’s not nearly as hard (or expensive) as you may think.<\/p>\n In fact, it’s as easy as email now.<\/p>\n But, it is kind of a detailed subject to go into here. So if you want a free training on the subject<\/a><\/strong>, check out the tele-seminar Doberman Dan Gallapoo is putting together showing web marketers how to painlessly use direct mail.<\/p>\n Details at:<\/p>\n <\/p>\n