{"id":3929,"date":"2012-08-08T06:00:11","date_gmt":"2012-08-08T13:00:11","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3929"},"modified":"2012-08-08T06:00:11","modified_gmt":"2012-08-08T13:00:11","slug":"mark-of-the-milquetoast-marketer","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/mark-of-the-milquetoast-marketer\/","title":{"rendered":"Mark Of The &#8220;Milquetoast Marketer&#8221;"},"content":{"rendered":"<p>What&#8217;s a Milquetoast Marketer?<\/p>\n<p>Basically, it&#8217;s someone who is kinda wimpy in their marketing &#8212; always plays everything safe, never tries new ideas, and doesn&#8217;t experience the thrill of doing the OPPOSITE of established goo-roo orthodoxy with their silly rules and faux one-size-fits-all split test results.<\/p>\n<p>Here are some &#8220;marks&#8221; of a Milquetoast Marketer:<\/p>\n<ul>\n<li>They test &#8220;whispers&#8221; instead of &#8220;screams&#8221;<\/li>\n<\/ul>\n<ul>\n<li>Are scared to try anything fresh, bold or original &#8212; slaves to the idiotic notion that creativity is bad<\/li>\n<\/ul>\n<ul>\n<li>Wimpy offers<\/li>\n<\/ul>\n<ul>\n<li>Fear of using take away selling (they ooze &#8220;neediness&#8221;)<\/li>\n<\/ul>\n<ul>\n<li>Not being relentless about following up (for &#8220;Email Players&#8221; subscribers &#8212; <a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a> &#8212; this ain&#8217;t a problem)<\/li>\n<\/ul>\n<ul>\n<li>Fear being personal or letting anyone see the &#8220;real&#8221; them<\/li>\n<\/ul>\n<ul>\n<li>And the list goes on&#8230;<\/li>\n<\/ul>\n<p>Look, every market has its token goo-roo, right?<\/p>\n<p>Maybe even <em>several<\/em> of them.<\/p>\n<p>But what every market does NOT have is someone who breaks off from the bleating pack of follower zombies and shows a little backbone in their marketing.<\/p>\n<p>A little originality.<\/p>\n<p>A little bit of <em>ingenuity<\/em>.<\/p>\n<p>Instead, all you usually see is a herd of Milquetoast Marketers running lame tests with headline colors.<\/p>\n<p>Afraid to email their lists regularly.<\/p>\n<p>And never get noticed by anyone.<\/p>\n<p>Kinda creepy, IMH (but accurate) O.<\/p>\n<p>Ouch.<\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S.<\/strong> For more info on avoiding the dreary existence of Milquetoast Marketer-dom, check out:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s a Milquetoast Marketer? Basically, it&#8217;s someone who is kinda wimpy in their marketing &#8212; always plays everything safe, never tries new ideas, and doesn&#8217;t experience the thrill of doing the OPPOSITE of established goo-roo orthodoxy with their silly rules and faux one-size-fits-all split test results. Here are some &#8220;marks&#8221; of a Milquetoast Marketer: They [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-3929","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=3929"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/3929\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=3929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=3929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=3929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}