{"id":3953,"date":"2010-11-16T00:00:56","date_gmt":"2010-11-16T08:00:56","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3953"},"modified":"2010-11-16T00:00:56","modified_gmt":"2010-11-16T08:00:56","slug":"why-i-write-popcorn-emails","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-i-write-popcorn-emails\/","title":{"rendered":"Why I Write &#8220;Popcorn&#8221; Emails"},"content":{"rendered":"<p>Got asked an interesting question about email.<\/p>\n<p>This person has been reading my emails (via my blog) for a while now, and noticed a sharp contrast between how MUCH content I put out vs my colleagues, peers and, yes, competition.  Specifically, while everyone else does longer posts, that are often <em>multiple<\/em> pages long&#8230; mine are short and almost&#8230; &#8220;thin&#8221; compared to everyone else&#8217;s.<\/p>\n<p>And the question was&#8230; why?<\/p>\n<p>Shouldn&#8217;t I be trying to out-write everyone else?<\/p>\n<p>Pump out MORE content?<\/p>\n<p>And spend more time than they do?<\/p>\n<p>No way!<\/p>\n<p>For one thing, I do these mostly every week day.<\/p>\n<p>I miss a day here or there, true.<\/p>\n<p>But I&#8217;m more or less consistently putting out something each and every week day &#8212; rain, sleet or shine.  It&#8217;d be nutz over chocolate for me to spend that much time every day on a single email\/blog post.<\/p>\n<p><strong>And secondly, I specialize in &#8220;popcorn&#8221; emails.<\/strong><\/p>\n<p>What do I mean by &#8220;popcorn&#8221; emails?<\/p>\n<p>Well, I shamelessly swiped that concept from the movie industry which makes most of its money from &#8220;popcorn&#8221; flicks &#8212; movies that won&#8217;t win any awards &#8212; but will often be a fun, <em>escapist<\/em> adventure people love to watch.<\/p>\n<p>That, my friend, is the kind of emails I do:<\/p>\n<p>Escapist.<\/p>\n<p>Fun.<\/p>\n<p>An adventure.<\/p>\n<p>And, yeah, with tips tossed in for good sport.<\/p>\n<p>Anyway, I could drone on forever about email.<\/p>\n<p>Which is why I have a couple detailed trainings on the subject as bonuses for new <strong><a target=\"_blank\" href=\"http:\/\/www.cryptomarketing.com\" rel=\"noopener\">Crypto Marketing Newsletter<\/a><\/strong> subscribers &#8212; including an &#8220;unadvertised&#8221; bonus training I recently did for one of the Internet&#8217;s largest home business training websites.<\/p>\n<p>For more info get ye over to:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a href=\"http:\/\/www.CryptoMarketing.com\">www.CryptoMarketing.com<\/a><\/div>\n<p><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Got asked an interesting question about email. This person has been reading my emails (via my blog) for a while now, and noticed a sharp contrast between how MUCH content I put out vs my colleagues, peers and, yes, competition. Specifically, while everyone else does longer posts, that are often multiple pages long&#8230; mine are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3953","post","type-post","status-publish","format-standard","category-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Got asked an interesting question about email. 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