{"id":3960,"date":"2010-11-18T00:00:52","date_gmt":"2010-11-18T08:00:52","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3960"},"modified":"2010-11-18T00:00:52","modified_gmt":"2010-11-18T08:00:52","slug":"why-marketing-mutts-maul-marketing-purebreds","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-marketing-mutts-maul-marketing-purebreds\/","title":{"rendered":"Why Marketing “Mutts” Maul Marketing “Purebreds”"},"content":{"rendered":"

Had a marketing epiphany a couple nights ago.<\/p>\n

A brave Crypto Marketing Newsletter<\/a><\/strong> subscriber submitted his first sales letter for critique to the private Yahoo group subscribers get access to.<\/p>\n

And some of us let the “hounds” out on him.<\/p>\n

Nobody was an a-hole<\/em> or anything.<\/p>\n

And everyone gave him great advice.<\/p>\n

But one of the pieces of advice I gave him was about not binding yourself to just one marketing teacher. You see, like almost of all of us do at first, he was basing his strategy and much of his ideas on what one marketer in particular teaches.<\/p>\n

Nothing “wrong” with that, necessarily.<\/p>\n

In fact, the marketer he is learning from is my friend.<\/p>\n

But, this marketer’s stuff is NOT always the perfect fit for everyone in every situation (nobody’s is). And the advice was it’s okay to take what works out of what he teaches and mix and match with other ideas and approaches, etc. <\/p>\n

In other words…<\/p>\n

Don’t be a marketing “purebred.”<\/p>\n

Be a marketing “mutt” instead.<\/strong><\/p>\n

I mean, let’s face it — even in nature mutts have less health problems, are often (but not always) more intelligent and, yes, tend to live<\/em> longer.<\/p>\n

Same goes with marketing.<\/p>\n

Be a mutt, not a purebred.<\/p>\n

Don’t fixate on ONE teacher and blindly follow suit. Instead, test, question and experiment with ideas from multiple different teachers, experts and resources.<\/p>\n

Then, use what works, discard the rest.<\/p>\n

Anyway, something to think about.<\/p>\n

Ben Settle<\/p>\n

P.S.<\/strong> If you’d like to start interacting with Crypto Marketing Newsletter subscribers and get your ads critiqued via a “marketing mob” like this, go to:<\/p>\n

<\/p>\n

www.CryptoMarketing.com<\/a><\/div>\n

<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Had a marketing epiphany a couple nights ago. A brave Crypto Marketing Newsletter subscriber submitted his first sales letter for critique to the private Yahoo group subscribers get access to. And some of us let the “hounds” out on him. Nobody was an a-hole or anything. And everyone gave him great advice. But one of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-3960","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t