Got quite a few people in a tizzy last Friday.<\/p>\n
Everyone wants the scoop on the “naughty” copywriting word.<\/p>\n
The word everyone uses in their ads, but that’s killing your response (even though all the BEST and brightest copywriters have used it for decades). Like I said, the December Crypto Marketing Newsletter<\/a><\/strong> (which mails next week) shows you what it is. And also why it’s killing<\/em> everyone’s response rates on sales letters, opt in pages and even PPC ads.<\/p>\n Until then, methinks I’ll fan this curiosity flame a bit more.<\/p>\n What could this deplorable word be?<\/p>\n What. could. it. be?<\/p>\n Is it “free”?<\/p>\n Uhm, no.<\/p>\n Free is still cool in ads.<\/p>\n What about “guarantee”?<\/p>\n Nope, not that, either.<\/p>\n What about “new” or “easy” or “simple”?<\/p>\n No, nope and nada.<\/p>\n Those words all work like gangbusters.<\/p>\n Look, we could do this dance all day long. And I bet if I looked at one of YOUR ads, I’d see you using this extremely common word, and probably murdering your own sales, opt ins and other conversions.<\/p>\n But for now all I’ll say is this:<\/p>\n Since NOT using this word my sales have gone up.<\/p>\n My conversions have gone up.<\/p>\n And, yes, my PROFITS have gone up.<\/p>\n Do you wanna know what this word is?<\/p>\n You would?<\/p>\n Then check out the next Crypto Marketing Newsletter issue.<\/p>\n However, this puppy goes to print soon.<\/p>\n Subscribe before it’s too late at:<\/p>\n <\/p>\n