{"id":3991,"date":"2010-11-30T00:00:44","date_gmt":"2010-11-30T08:00:44","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=3991"},"modified":"2010-11-30T00:00:44","modified_gmt":"2010-11-30T08:00:44","slug":"stinky-dead-sales-letter-rodent","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/stinky-dead-sales-letter-rodent\/","title":{"rendered":"Stinky Dead Sales Letter Rodent"},"content":{"rendered":"<p>I gotta make this a quickie today.<\/p>\n<p>So what I thought would be fun is to give you 5 things you can test in your online sales letters that can be a potentially big &#8220;booster shot&#8221; for your advertising.<\/p>\n<p>Ready?<\/p>\n<ul>\n1. A TOTALLY different page design<\/p>\n<p>2. Change up your offer<\/p>\n<p>3. Add in scarcity (as long as it&#8217;s <strong>REAL<\/strong>, not phony)<\/p>\n<p>4. Video summarizing your offer under the headline<\/p>\n<p>5. Remove the <em>deplorable<\/em> word<\/ul>\n<p>The deplorable what?<\/p>\n<p>Well, there is a single word I&#8217;d bet your left kidney you are almost certainly using in your direct response ads (PPC ads, squeeze pages, sales letters, maybe even your order forms) that <em>could<\/em> be hurting your response.<\/p>\n<p>Maybe just a little bit.<\/p>\n<p><strong>Or&#8230; maybe a LOT.<\/strong><\/p>\n<p>Even the old school copywriting masters used this word.<\/p>\n<p>But, usually it <em>hurts<\/em> your sales.<\/p>\n<p>To find out what this stinky, &#8220;dead rodent&#8221; word infesting your ads is, see the next <strong><a target=\"_blank\" href=\"http:\/\/www.CryptoMarketing.com\" rel=\"noopener\">Crypto Marketing Newsletter<\/a><\/strong> issue.<\/p>\n<p>It goes to the printer tomorrow.<\/p>\n<p>After that, it&#8217;s too late.<\/p>\n<p>Get it while you still can at:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a href=\"http:\/\/www.CryptoMarketing.com\">www.CryptoMarketing.com<\/a><\/div>\n<p><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I gotta make this a quickie today. So what I thought would be fun is to give you 5 things you can test in your online sales letters that can be a potentially big &#8220;booster shot&#8221; for your advertising. Ready? 1. A TOTALLY different page design 2. Change up your offer 3. Add in scarcity [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":["post-3991","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-email-marketing","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"I gotta make this a quickie today. 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