{"id":40,"date":"2006-10-27T21:30:50","date_gmt":"2006-10-28T02:30:50","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=41"},"modified":"2006-10-27T21:30:50","modified_gmt":"2006-10-28T02:30:50","slug":"learn-copywriting-fast","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/learn-copywriting-fast\/","title":{"rendered":"Learn Copywriting Fast&#8230;"},"content":{"rendered":"<p>If you want to dramatically improve your copywriting skills&#8230; and if you want to do it as quickly as possible&#8230; then here&#8217;s all you have to do.<\/p>\n<p>For now on, whether you&#8217;re writing an email to a friend, a letter to your grandmother, or a memo to a co-worker&#8230; start writing in &#8220;copy.&#8221;<\/p>\n<p>In other words, forget about formal structure, forget about proper grammar, and forget about trying to sound &#8220;professional.&#8221;<\/p>\n<p>Instead, treat everything you write like it&#8217;s sales copy.<\/p>\n<p>You know what that means, right?<\/p>\n<p>Short, choppy sentences.  One or two word paragraphs helping break up the page.  Easy-to-digest language that sounds like you&#8217;re talking and not writing.  And words that induce emotion, image and belief &#8212; instead of just cold, hard logic.<\/p>\n<p>Trust me.<\/p>\n<p>Doing this will explode the speed at which you are able to write profitable copy faster than you ever dreamed possible.<\/p>\n<p>How do I know?<\/p>\n<p>Because I&#8217;ve done this myself.<\/p>\n<p>And almost like magic &#8212; my response went up and more money went into my bank account.<\/p>\n<p>And you know what?<\/p>\n<p>I can almost guarantee you can do the same thing.<\/p>\n<p>Anyone can.<\/p>\n<p>You just have to learn the basics of writing copy and then apply it to everything in your life whenever possible.<\/p>\n<p>But here&#8217;s the thing.<\/p>\n<p>While writing everything in &#8220;copy&#8221; will almost certainly make you a better copywriter&#8230; it will murder your other writing skills.<\/p>\n<p>I kid you not.<\/p>\n<p>Back in high school and college I used to get straight A&#8217;s in English class.  I even used to help people write their term papers and reports when they got stuck.  I had a natural &#8220;flair&#8221; for writing that astounded my teachers and made breezing through my English classes a piece of cake.<\/p>\n<p>Now?<\/p>\n<p>Well, now I&#8217;m not so good at &#8220;writing&#8221; anymore.<\/p>\n<p>I&#8217;d even go so far as to say I suck at &#8220;writing&#8221; in any kind of formal style.  My old English teachers would cringe if they read my ads, articles and other writings.<\/p>\n<p>In fact, I tried to submit an article to a real newspaper a few weeks ago and it totally flopped.<\/p>\n<p>Even though the idea behind the article was something any paper would want to publish&#8230; and even though I had help from a<a href=\"http:\/\/www.bidmentor.com\" target=\"_blank\" rel=\"noopener\"> friend with dozens of published books and articles<\/a> (and truly understands what good writing is) I couldn&#8217;t get it right.  I wouldn&#8217;t be surprised if he ran out of ink in his red pen while marking it up!<\/p>\n<p>So just know, if you choose to learn to write copy this way, you will not be impressing any of your colleagues or people who really are good &#8220;writers.&#8221;<\/p>\n<p>Frankly, many of them will laugh and sneer at you, and try to &#8220;correct&#8221; you at every opportunity.<\/p>\n<p>But that&#8217;s okay.<\/p>\n<p>Because your copy will improve by 100% (at least) and the ads you write will be that much more powerful, and make you that much more money.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to dramatically improve your copywriting skills&#8230; and if you want to do it as quickly as possible&#8230; then here&#8217;s all you have to do. For now on, whether you&#8217;re writing an email to a friend, a letter to your grandmother, or a memo to a co-worker&#8230; start writing in &#8220;copy.&#8221; In other [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-40","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/40\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}