Let’s talk about hype today.<\/p>\n
Crypto Marketing Newsletter<\/a><\/strong> subscriber John Iams recently asked: <\/p>\n “Given my tenant about too much hype in copy these days who’s stuff besides yours are you most impressed with? I’d appreciate your candid opinion given I expect it’ll be a short list.”<\/strong><\/p><\/blockquote>\n That’s a great (timely) question.<\/p>\n Here’s a list of my favorite “no-hype” copywriters:<\/p>\n <\/strong><\/p>\n \t<\/p>\n <\/strong><\/p>\n \t<\/p>\n <\/strong><\/p>\n \t<\/p>\n <\/strong><\/p>\n \t\t<\/p>\n <\/strong><\/p>\n \t<\/p>\n <\/strong><\/p>\n \t<\/p>\n <\/strong>\n <\/ul>\n I’m probably forgetting a bunch more, but if someone is looking for some great “no hype, no BS” copy to look at, you can’t go wrong with these blokes. <\/p>\n Read ’em.<\/p>\n Study ’em.<\/p>\n Profit from ’em…<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> Speaking of “no hype”…<\/p>\n\n\t<\/p>\n