A subscriber asks if I’m down with NLP…<\/p>\n
QUESTION: Ben, do you incorporate Neuro-Linguistic Programming into your copywriting intentionally? More specifically, have you studied it as part of the discipline.<\/strong><\/p><\/blockquote>\n
The short answer is… no.<\/p>\n
I have never consciously used it in my ads.<\/p>\n
Nor have I ever studied it, either.<\/p>\n
Why?<\/p>\n
Mostly because the subject isn’t very interesting to me. Call me an NLP grinch if you like, but I just don’t dig on NLP. Also, I am not very convinced of its effectiveness in copy, anyway. I don’t say this because I understand it (I don’t) but simply because I once spanked a copywriter pretty handily who is big into NLP in a head-to-head copy match, which did not bode well for my opinion of NLP’s potency.<\/p>\n
But, who knows?<\/p>\n
Mayhaps the copywriter didn’t understand NLP, either?<\/p>\n
Whatever the case, I’m not against NLP.<\/p>\n
If someone uses it, great.<\/p>\n
But it’s not my bag.<\/p>\n