{"id":4034,"date":"2013-12-20T06:00:23","date_gmt":"2013-12-20T14:00:23","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=4034"},"modified":"2013-12-20T06:00:23","modified_gmt":"2013-12-20T14:00:23","slug":"the-nlp-grinch","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-nlp-grinch\/","title":{"rendered":"The NLP Grinch"},"content":{"rendered":"<p>A subscriber asks if I&#8217;m down with NLP&#8230;<\/p>\n<blockquote><p><strong>QUESTION: Ben, do you incorporate Neuro-Linguistic Programming into your copywriting intentionally? More specifically, have you studied it as part of the discipline.<\/strong><\/p><\/blockquote>\n<p>The short answer is&#8230; no.<\/p>\n<p>I have never consciously used it in my ads.<\/p>\n<p>Nor have I ever studied it, either.<\/p>\n<p>Why?<\/p>\n<p>Mostly because the subject isn&#8217;t very interesting to me. Call me an NLP grinch if you like, but I just don&#8217;t dig on NLP. Also, I am not very convinced of its effectiveness in copy, anyway. I don&#8217;t say this because I understand it (I don&#8217;t) but simply because I once spanked a copywriter pretty handily who is big into NLP in a head-to-head copy match, which did not bode well for my opinion of NLP&#8217;s potency.<\/p>\n<p>But, who knows?<\/p>\n<p>Mayhaps the copywriter didn&#8217;t understand NLP, either?<\/p>\n<p>Whatever the case, I&#8217;m not against NLP.<\/p>\n<p>If someone uses it, great.<\/p>\n<p>But it&#8217;s not my bag.<\/p>\n<p>That&#8217;s why you&#8217;ll never see anything about it in my email training newsletter &#8212; <a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a> &#8212; or other products.<\/p>\n<p>More:<\/p>\n<p>I know a few NLP fanboys.<\/p>\n<p>People who study it all the time.<\/p>\n<p>And frankly, they&#8217;re stuff doesn&#8217;t impress me, either.<\/p>\n<p>Anyway, that&#8217;s my opinion.<\/p>\n<p>Next time&#8230; something else&#8230;<\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A subscriber asks if I&#8217;m down with NLP&#8230; QUESTION: Ben, do you incorporate Neuro-Linguistic Programming into your copywriting intentionally? More specifically, have you studied it as part of the discipline. The short answer is&#8230; no. I have never consciously used it in my ads. Nor have I ever studied it, either. Why? Mostly because the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-4034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/4034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=4034"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/4034\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=4034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=4034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=4034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}