{"id":4075,"date":"2010-12-31T00:00:37","date_gmt":"2010-12-31T08:00:37","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=4075"},"modified":"2010-12-31T00:00:37","modified_gmt":"2010-12-31T08:00:37","slug":"why-2011-wont-be-pretty","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/","title":{"rendered":"Why 2011 Won&#8217;t Be Pretty"},"content":{"rendered":"<p>Everyone&#8217;s doing year-end predictions.<\/p>\n<p>So I think I&#8217;ll take a stab at it today, too. <\/p>\n<p>Of course, the standard disclaimers apply:  I&#8217;m NOT a prophet, a fortune-teller or even <em>Miss Cleo<\/em> &#8212; but I have zero doubt all three of the following things will happen&#8230;<\/p>\n<p><strong>Prediction #1:<\/strong> <\/p>\n<p>Credibility will be KING in 2011.<\/p>\n<p>&#8220;No duh&#8221;, right?<\/p>\n<p>Still, judging by the lack of ads with ANY credibility elements whatsoever&#8230; just taking the time to put SOMETHING credible in your ads should make you stand out like a fart in study hall.<\/p>\n<p><strong>Prediction #2: <\/strong><\/p>\n<p>The economy will get 10 times WORSE.<\/p>\n<p>It is NOT going to be pretty.<\/p>\n<p>In fact, bad as it is now, imagine it 10 times <em>worse<\/em>. Personally, I don&#8217;t see any way around it. And even if I&#8217;m wrong, it never hurts to imagine the worst case scenario and plan for it, right?<\/p>\n<p>And finally&#8230; <\/p>\n<p><strong>Prediction #3:<\/strong> <\/p>\n<p>I predict many of the people reading this email wanting to get better at writing ads and sell more products will NOT order the $20 Eugene Schwartz copywriting seminar sale (that ends tomorrow at noon).<\/p>\n<p>Why?<\/p>\n<p>Maybe they&#8217;re suspicious?<\/p>\n<p>Suspicious it can&#8217;t POSSIBLY be as awesome as I say it is?<\/p>\n<p>That there&#8217;s nothing &#8220;unique&#8221; inside?<\/p>\n<p>Or it&#8217;s just another empty goo-roo product?<\/p>\n<p>Hey, can&#8217;t blame them.<\/p>\n<p>But check out this email I got from customer Jeff Mitchell:<\/p>\n<blockquote><p><strong>&#8220;I rarely ever thank someone for promoting something to me&#8230; but this was hands down one of the biggest steals that i have seen in the industry for a long time. The value of this $20 product is potentially millions. Thank you for sharing it.&#8221;<\/strong> <\/p><\/blockquote>\n<p>Not too shabby a testimonial, is it?<\/p>\n<p>Whatever the case, this sale ends tomorrow.<\/p>\n<p>After that, it goes from $20 back to $297.<\/p>\n<p>Here&#8217;s where to get it:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.CopywritingGrabBag.com\/schwartz-20\" rel=\"noopener\">www.CopywritingGrabBag.com\/schwartz-20<\/a><\/div>\n<p><\/strong><\/p>\n<p>Yes, this IS my affiliate link.<\/p>\n<p>And when you order through it, you get two more goodies:<\/p>\n<ul>\n1. A 527 ad swipe file (which includes Gene Schwartz ads)<\/p>\n<p>2. &#8220;The Sales Letter Jam Session&#8221; (which teaches you the nuts and bolts of how to build an ad from beginning to end)<\/ul>\n<p>There&#8217;s no time for dilly-dally, though.<\/p>\n<p>This offer ends tomorrow at noon.<\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S.<\/strong> Here&#8217;s the link again:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.CopywritingGrabBag.com\/schwartz-20\" rel=\"noopener\">www.CopywritingGrabBag.com\/schwartz-20<\/a><\/div>\n<p><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone&#8217;s doing year-end predictions. So I think I&#8217;ll take a stab at it today, too. Of course, the standard disclaimers apply: I&#8217;m NOT a prophet, a fortune-teller or even Miss Cleo &#8212; but I have zero doubt all three of the following things will happen&#8230; Prediction #1: Credibility will be KING in 2011. &#8220;No duh&#8221;, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-4075","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Everyone&#039;s doing year-end predictions. So I think I&#039;ll take a stab at it today, too. Of course, the standard disclaimers apply: I&#039;m NOT a prophet, a fortune-teller or even Miss Cleo -- but I have zero doubt all three of the following things will happen... Prediction #1: Credibility will be KING in 2011. &quot;No duh&quot;,\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Why 2011 Won\u2019t Be Pretty - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"Everyone&#039;s doing year-end predictions. So I think I&#039;ll take a stab at it today, too. Of course, the standard disclaimers apply: I&#039;m NOT a prophet, a fortune-teller or even Miss Cleo -- but I have zero doubt all three of the following things will happen... Prediction #1: Credibility will be KING in 2011. &quot;No duh&quot;,\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2010-12-31T08:00:37+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2010-12-31T08:00:37+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Why 2011 Won\u2019t Be Pretty - Ben Settle\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Everyone&#039;s doing year-end predictions. So I think I&#039;ll take a stab at it today, too. Of course, the standard disclaimers apply: I&#039;m NOT a prophet, a fortune-teller or even Miss Cleo -- but I have zero doubt all three of the following things will happen... Prediction #1: Credibility will be KING in 2011. &quot;No duh&quot;,\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-2011-wont-be-pretty\\\/#blogposting\",\"name\":\"Why 2011 Won\\u2019t Be Pretty - Ben Settle\",\"headline\":\"Why 2011 Won&#8217;t Be Pretty\",\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"},\"datePublished\":\"2010-12-31T00:00:37+00:00\",\"dateModified\":\"2010-12-31T00:00:37+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-2011-wont-be-pretty\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-2011-wont-be-pretty\\\/#webpage\"},\"articleSection\":\"Copywriting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-2011-wont-be-pretty\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"position\":2,\"name\":\"Copywriting\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-2011-wont-be-pretty\\\/#listItem\",\"name\":\"Why 2011 Won&#8217;t Be Pretty\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-2011-wont-be-pretty\\\/#listItem\",\"position\":3,\"name\":\"Why 2011 Won&#8217;t Be Pretty\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\",\"name\":\"Ben Settle\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/\",\"name\":\"Ben Settle\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-2011-wont-be-pretty\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ben Settle\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-2011-wont-be-pretty\\\/#webpage\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-2011-wont-be-pretty\\\/\",\"name\":\"Why 2011 Won\\u2019t Be Pretty - Ben Settle\",\"description\":\"Everyone's doing year-end predictions. So I think I'll take a stab at it today, too. Of course, the standard disclaimers apply: I'm NOT a prophet, a fortune-teller or even Miss Cleo -- but I have zero doubt all three of the following things will happen... Prediction #1: Credibility will be KING in 2011. \\\"No duh\\\",\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-2011-wont-be-pretty\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"datePublished\":\"2010-12-31T00:00:37+00:00\",\"dateModified\":\"2010-12-31T00:00:37+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\",\"name\":\"Ben Settle\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Why 2011 Won\u2019t Be Pretty - Ben Settle","description":"Everyone's doing year-end predictions. So I think I'll take a stab at it today, too. Of course, the standard disclaimers apply: I'm NOT a prophet, a fortune-teller or even Miss Cleo -- but I have zero doubt all three of the following things will happen... Prediction #1: Credibility will be KING in 2011. \"No duh\",","canonical_url":"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/#blogposting","name":"Why 2011 Won\u2019t Be Pretty - Ben Settle","headline":"Why 2011 Won&#8217;t Be Pretty","author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"},"datePublished":"2010-12-31T00:00:37+00:00","dateModified":"2010-12-31T00:00:37+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/#webpage"},"isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/#webpage"},"articleSection":"Copywriting"},{"@type":"BreadcrumbList","@id":"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/bensettle.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","position":2,"name":"Copywriting","item":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/#listItem","name":"Why 2011 Won&#8217;t Be Pretty"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/#listItem","position":3,"name":"Why 2011 Won&#8217;t Be Pretty","previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}}]},{"@type":"Organization","@id":"https:\/\/bensettle.com\/blog\/#organization","name":"Ben Settle","url":"https:\/\/bensettle.com\/blog\/"},{"@type":"Person","@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author","url":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/","name":"Ben Settle","image":{"@type":"ImageObject","@id":"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ben Settle"}},{"@type":"WebPage","@id":"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/#webpage","url":"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/","name":"Why 2011 Won\u2019t Be Pretty - Ben Settle","description":"Everyone's doing year-end predictions. So I think I'll take a stab at it today, too. Of course, the standard disclaimers apply: I'm NOT a prophet, a fortune-teller or even Miss Cleo -- but I have zero doubt all three of the following things will happen... Prediction #1: Credibility will be KING in 2011. \"No duh\",","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/#breadcrumblist"},"author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"creator":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"datePublished":"2010-12-31T00:00:37+00:00","dateModified":"2010-12-31T00:00:37+00:00"},{"@type":"WebSite","@id":"https:\/\/bensettle.com\/blog\/#website","url":"https:\/\/bensettle.com\/blog\/","name":"Ben Settle","inLanguage":"en-US","publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Ben Settle -","og:type":"article","og:title":"Why 2011 Won\u2019t Be Pretty - Ben Settle","og:description":"Everyone's doing year-end predictions. So I think I'll take a stab at it today, too. Of course, the standard disclaimers apply: I'm NOT a prophet, a fortune-teller or even Miss Cleo -- but I have zero doubt all three of the following things will happen... Prediction #1: Credibility will be KING in 2011. &quot;No duh&quot;,","og:url":"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/","article:published_time":"2010-12-31T08:00:37+00:00","article:modified_time":"2010-12-31T08:00:37+00:00","twitter:card":"summary_large_image","twitter:title":"Why 2011 Won\u2019t Be Pretty - Ben Settle","twitter:description":"Everyone's doing year-end predictions. So I think I'll take a stab at it today, too. Of course, the standard disclaimers apply: I'm NOT a prophet, a fortune-teller or even Miss Cleo -- but I have zero doubt all three of the following things will happen... Prediction #1: Credibility will be KING in 2011. &quot;No duh&quot;,"},"aioseo_meta_data":{"post_id":"4075","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-09-10 12:21:46","updated":"2025-06-24 21:55:25","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/\" title=\"Copywriting\">Copywriting<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tWhy 2011 Won\u2019t Be Pretty\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bensettle.com\/blog"},{"label":"Copywriting","link":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/"},{"label":"Why 2011 Won&#8217;t Be Pretty","link":"https:\/\/bensettle.com\/blog\/why-2011-wont-be-pretty\/"}],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/4075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=4075"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/4075\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=4075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=4075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=4075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}