{"id":4079,"date":"2011-01-03T00:00:38","date_gmt":"2011-01-03T08:00:38","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=4079"},"modified":"2011-01-03T00:00:38","modified_gmt":"2011-01-03T08:00:38","slug":"7-secrets-of-unusually-high-conversion-rates","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/7-secrets-of-unusually-high-conversion-rates\/","title":{"rendered":"7 Secrets Of Highly Unusual Conversion Rates"},"content":{"rendered":"<p>Last week I did a long affiliate campaign.<\/p>\n<p>And the result was over 26% conversion (clickthrus to sales).<\/p>\n<p>Not too shabby, is it?<\/p>\n<p>Sure, it could always have been better and nothing is perfect.  But I dare say it&#8217;s safe for us to declare the venture a raging success.  And today I thought it&#8217;d be fun to break down some of the reasons WHY it did so well, especially for anyone who does affiliate marketing.<\/p>\n<p>So without further ado&#8230;<\/p>\n<p>Se7en reasons why this campaign kicked gluteus assimus:<\/p>\n<ul>\n1. Can&#8217;t-refuse offer (i.e. discounted price) <\/p>\n<p>2. Extremely high quality product<\/p>\n<p>3. Product has a great story behind it (a personal story from me actually USING it, not just blindly tossing an offer out there)<\/p>\n<p>4. Product has mucho built-in credibility<\/p>\n<p>5. Great bonuses (one of which is totally unique)<\/p>\n<p>6. Firm offer deadline<\/p>\n<p>7. Finally&#8230; I spent a whole WEEK of emails promoting it &#8212; and not just a one shot, &#8220;throw it against the wall and see if it sticks&#8221; affiliate email<\/ul>\n<p>This is very important.<\/p>\n<p>Each email built on the momentum of the previous one.<\/p>\n<p>And each was more than just a standard &#8220;pitch.&#8221;<\/p>\n<p>Anyway, email is sort of my bread &#038; butter skill, and what I consider to be the single most potent online skill anyone can learn (if you have an email list, of course).<\/p>\n<p>To see the email marketing system I use, go to:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.StreetSmartEmail.com\" rel=\"noopener\">www.StreetSmartEmail.com<\/a><\/div>\n<p><\/strong><\/p>\n<p>No, it&#8217;s not &#8220;cheap.&#8221;<\/p>\n<p>And yes, it&#8217;s true there is no money back guarantee.<\/p>\n<p>Frankly, 90% of my list does not now (and never will) qualify for my email system, so I don&#8217;t even try to sugar coat it for them.  <\/p>\n<p>Why don&#8217;t they qualify?<\/p>\n<p>Because my system is for &#8220;doers&#8221;, not &#8220;viewers.&#8221;  <\/p>\n<p>I have nothing against viewers (people who only VIEW info and never use it), because I understand most people are not really entrepreneurs. <strong>I guesstimate only about 3% of people online are truly entrepreneurs<\/strong> &#8212; the rest are employee-minded, and it shows in their purchasing habits and lack of application of products, as well as their verbiage describing products as being &#8220;expenses&#8221; instead of &#8220;investments.&#8221;<\/p>\n<p>Nothing wrong with viewers, of course.<\/p>\n<p>And they are NOT &#8220;bad&#8221; people by any means.<\/p>\n<p>But &#8220;doers&#8221; (i.e. entrepreneurs), are the opposite.<\/p>\n<p>Doers <strong>**apply &#038; succeed**<\/strong>&#8230; while the viewers <strong>**cry &#038; concede**<\/strong>.<\/p>\n<p>Harsh?<\/p>\n<p>Maybe so, but it&#8217;s true.<\/p>\n<p>But here&#8217;s what some &#8220;Doers&#8221; say about my email system: <\/p>\n<blockquote><p><strong>Hey Ben,<\/p>\n<p>I&#8217;m a fulltime copywriter who manages several lists for clients. I write on average 6 emails a day for some pretty huge, and well established info-marketers. I&#8217;m less than a quarter way through your course and I gotta say it&#8217;s blown me a way. Your first chapter on subject lines alone was worth multiple times the investment.<\/p>\n<p>&#8211; Francis Ablola<br \/>\nAblola.com<\/strong><\/p><\/blockquote>\n<blockquote><p><strong>I&#8217;m already testing a couple things he recommends and they&#8217;re already (just within the past 3 days) starting to bring in a lot more sales. I think it might even DOUBLE the sales I&#8217;ve been getting from e-mail marketing.<\/p>\n<p>-Doberman Dan Gallapoo<br \/>\nDobermanDan.com<\/strong><\/p><\/blockquote>\n<blockquote><p><strong>All I can say is &#8220;WOW.&#8221;  As soon as it hit my doorstep I had to drive to Charlotte, NC to get my hair done and listened to the 6 core CD&#8217;s in the system and was blown away. I got so many ideas that I was sitting in my car sending recording voice memos into my iPhone so I wouldn&#8217;t lose all the great ideas I was getting from the CDs. This is definitely one of the best courses I&#8217;ve ever bought on marketing. Thanks a lot Ben, keep up the great work!<\/p>\n<p>-Marquetta Breslin<br \/>\nBraidsByBreslin.com<\/strong><\/p><\/blockquote>\n<blockquote><p><strong>Hi Ben,<\/p>\n<p>This email course is incredibly valuable.<\/p>\n<p>I can&#8217;t think of another info product I&#8217;ve purchased in the last 3 years which comes close. I&#8217;ve listened to the cd&#8217;s twice and read the transcript once. Each time I get something new&#8230; My sales have never been higher, and I&#8217;ve been getting a lot of positive feedback from members as well.<\/p>\n<p>Thanks Ben &#8211; this is fun, and profitable!<\/p>\n<p>&#8211; Travis Giggy<\/strong><\/p><\/blockquote>\n<blockquote><p><strong>Hey Ben, your &#8220;Street Smart Email System&#8221; is, by far, the best program I have read on how to write emails that get opened and read. The chapter on subject lines alone is worth a small fortune to anyone serious about email marketing. Two thumbs up from me.<\/p>\n<p>&#8211; John Anghelache<br \/>\nCopywriter whose clients have included<br \/>\nGary Halbert, Michel Fortin, Yanik Silver,<br \/>\nJoe Vitale, David Garfinkel and Peter Stone<br \/>\nJohnAngelCopywriting.com<\/strong> <\/p><\/blockquote>\n<blockquote><p><strong>You have really over delivered on this. I am getting a HUGE value from the program and can easily say it fits into the top 3 programs I&#8217;ve ever purchased. It is amazing. My writing has improved 200 fold and I can&#8217;t wait to see what happens with my conversions.  Even more exciting is your system keeps me in front of the customer with ease and not feeling like I am pushing products all day long.<\/p>\n<p>-Jason Froehlich<br \/>\nRenegadeFitnessResults.com<\/strong><\/p><\/blockquote>\n<blockquote><p><strong>The bonus audio with you and Senoff ALONE is worth more than the cost of the course many times over.  In my opinion anyone with a tiny list can take the information on that session and simply do what you talk about and pay for the entire cost of your course a few times over.  If they have anything more than a small list they could totally kick butt with it.<\/p>\n<p>&#8211; Michael  J. Dolpies<br \/>\nCyberspaceToYourplace.com<\/strong><\/p><\/blockquote>\n<p>Notice how the above are DOERS?<\/p>\n<p>They are not just saying &#8220;oh it was great!&#8221;&#8230; they are saying, &#8220;I USED it and XYZ happened&#8230;&#8221;<\/p>\n<p>Those are <em>doers<\/em>.<\/p>\n<p>They are not viewers.<\/p>\n<p>And the difference between the two is simply&#8230; <\/p>\n<p><strong>Results.<\/strong><\/p>\n<p>Anyway, if you&#8217;re a doer who is interested in learning my email system&#8230; and if you have the funds to afford it (do NOT put yourself in financial jeopardy to buy it &#8212; if you can&#8217;t afford it, you don&#8217;t need it), then here are the details:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.StreetSmartEmail.com\" rel=\"noopener\">www.StreetSmartEmail.com<\/a><\/div>\n<p><\/strong><\/p>\n<p>Again, it&#8217;s not cheap.<\/p>\n<p>There&#8217;s no money-back guarantee.<\/p>\n<p>And most will never qualify for it.<\/p>\n<p>But if you got the right stuff, then it can change your life.<\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week I did a long affiliate campaign. And the result was over 26% conversion (clickthrus to sales). Not too shabby, is it? Sure, it could always have been better and nothing is perfect. But I dare say it&#8217;s safe for us to declare the venture a raging success. And today I thought it&#8217;d be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4079","post","type-post","status-publish","format-standard","category-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Last week I did a long affiliate campaign. And the result was over 26% conversion (clickthrus to sales). Not too shabby, is it? 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