A subscriber inquires…<\/p>\n
QUESTION:<\/strong> When I read your material, it feels like you’re right there talking to me in person. I know you didn’t come out the womb with a pen in hand writing like this, so what did you do to develop your writing style.<\/p>\n BEN:<\/strong> I have three answers for you.<\/p>\n People serious about wanting to get better at writing will bite the bullet and OBEY the following advice. <\/p>\n And everyone else?<\/p>\n They’ll SPURN it!<\/p>\n Figure it’s too hard.<\/p>\n Pronounce it too much work.<\/p>\n And resume their quest for a “shiny new object” way to write (like putting a book about writing under their pillow and learning via “osmosis”).<\/p>\n Whatever the case, here’s the advice…<\/p>\n 1. I mindlessly wrote Gary Halbert ads out by hand<\/strong><\/p>\n That includes all his ads I could get my hands on… many of his newsletter issues (especially the ones that were disguised sales pitches) and even one of his books (The Boron Letters).<\/p>\n I recommend doing this with your favorite copywriter.<\/p>\n Especially mail order writers. <\/p>\n (Stay way from Internet copywriters — too sloppy).<\/p>\n The second answer is…<\/p>\n 2. Write!<\/strong><\/p>\n Write, write, write, write, write!<\/p>\n The more you write, the better you’ll be.<\/p>\n That whole 10,000 hours thing is really true (i.e. if you want to master something, do it for 10,000 hours). This is why I suggest practicing via daily emails to your list “Email Players” — www.EmailPlayers.com<\/a><\/strong> — style. Not only will you get better at writing extremely fast… but you’ll make some more of the green stuff, too. <\/p>\n (“Earn while you learn”, baby!)<\/p>\n 3. Write like you talk<\/strong><\/p>\n If you want to write in a conversational tone… have a conversation with your audience. <\/p>\n Yes, warts and all.<\/p>\n And that’s it.<\/p>\n Maybe not the most inspiring advice.<\/p>\n But hard work rarely is inspiring…<\/p>\n Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":" A subscriber inquires… QUESTION: When I read your material, it feels like you’re right there talking to me in person. I know you didn’t come out the womb with a pen in hand writing like this, so what did you do to develop your writing style. BEN: I have three answers for you. People serious […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9],"tags":[],"class_list":["post-4091","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t