{"id":4184,"date":"2011-03-15T04:00:40","date_gmt":"2011-03-15T11:00:40","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=4184"},"modified":"2011-03-15T04:00:40","modified_gmt":"2011-03-15T11:00:40","slug":"beware-copywriting-checklists","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/beware-copywriting-checklists\/","title":{"rendered":"Beware Copywriting &#8220;Checklists&#8221;"},"content":{"rendered":"<p>Noticing certain sales letter &#8220;checklists&#8221; floating around lately.<\/p>\n<p>Usually, they are long (some like 30 points or more).<\/p>\n<p>And all of them seem extremely confusing and complicated.  Now, whether that&#8217;s due to my <em>low<\/em> attention span (it probably is) or if they just like complexity, I don&#8217;t know.<\/p>\n<p>But mostly, I find them amusing.<\/p>\n<p>Especially at how goo-roos love them.<\/p>\n<p>I once had a client who was a total goo-roo fanboy who handed me one of these checklists and, I guess, expected me to use it.<\/p>\n<p>Yeah, right.<\/p>\n<p>I don&#8217;t do other peoples&#8217; check lists, dawg.<\/p>\n<p>And I&#8217;m sure as shizzit not going to sit there and artificially try to hammer in &#8220;social proof&#8221; or &#8220;persuasion&#8221; or &#8220;scarcity&#8221; or whatever the new goo-roo buzz word-of-the-month is just because they think it&#8217;s cool or whatever.<\/p>\n<p>And you want to know something?<\/p>\n<p>You shouldn&#8217;t, either.<\/p>\n<p>In fact, in my humble (and BIASED) opinion, there is only one check list worth using.<\/p>\n<p><strong>And that&#8217;s the one I created!<\/strong><\/p>\n<p>(See, told you I was biased!)<\/p>\n<p>And here it is:<\/p>\n<ul>\n<li>Headline<\/li>\n<li>Opening paragraph<\/li>\n<li>Story<\/li>\n<li>Bullets<\/li>\n<li>Close<\/li>\n<\/ul>\n<p>Hey, I&#8217;ve written a lot of winning ads.<\/p>\n<p>Frankly, I&#8217;m not sure I&#8217;ve ever lost a split test.<\/p>\n<p>And if there&#8217;s a <em>reason<\/em> for that, it&#8217;s the above check list.<\/p>\n<p>Simple.<\/p>\n<p>Uncomplicated.<\/p>\n<p>Easily used for most any kind of product.<\/p>\n<p>In fact, I&#8217;ll take the <em>Pepsi challenge <\/em>against any other sales letter checklist with the one above. <\/p>\n<p>It was even the subject of 5 Crypto Marketing Newsletter issues.<\/p>\n<p>Those 5 issues made up my entire copywriting methodology.<\/p>\n<p><strong>My whole system on a plate.<\/strong><\/p>\n<p>And guess ye what?<\/p>\n<p>Until now, Crypto Marketing Newsletter subscribers were the ONLY people who had access to it.  I say &#8220;until now&#8221; because I have recently decided to re-release my <strong><a target=\"_blank\" href=\"http:\/\/www.copywritinggrabbag.com\" rel=\"noopener\">Copywriting Grab Bag<\/a><\/strong> product (at a much higher price than before). And part of the product includes those 5 issues (as well as over 100 pages of intense email training, too).<\/p>\n<p>More:<\/p>\n<p><strong>Launch period customers will get a $100 discount.<\/strong><\/p>\n<p>Instead of $297, they will get it for $197.<\/p>\n<p>(And I pay the shipping).<\/p>\n<p>Should be ready soon, I think.<\/p>\n<p>To hop on the notification list, go to:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.CopywritingGrabBag.com\" rel=\"noopener\">www.CopywritingGrabBag.com<\/a><\/div>\n<p><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noticing certain sales letter &#8220;checklists&#8221; floating around lately. Usually, they are long (some like 30 points or more). And all of them seem extremely confusing and complicated. Now, whether that&#8217;s due to my low attention span (it probably is) or if they just like complexity, I don&#8217;t know. But mostly, I find them amusing. Especially [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-4184","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Noticing certain sales letter &quot;checklists&quot; floating around lately. 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